Scope of Work
Digital Marketing Project
Purpose:
•Acute Behavioral Health (www.acutebehavioral.com) is a Nashville, TN based behavioral health company that provide inpatient and outpatient psychiatric services for boys and girls.
• We have operations (treatment facilities) in VA, NC, and WV
• We have writers that have work our clinicians to write articles on 26 specific treatment modalities/focus area of treatment. Of the 26 topic, 12 articles have been written
• Acute behavioral wants to leverage the specialty focus of its treatment services by posting the articles on our facility websites, social media pages, and Constant Contact emails.
• Marketing is focused on B2B outpatient providers and referral sources that send referrals to the facilities for consideration of admission.
Tasks and Activities:
• Keyword editing of articles to post on websites and social media pages
• Maintenance of a schedule for postings for each facility
• Updating and setting up constant contact emails to be sent to referral sources
• Maintenance of email lists within constant contact