This is a remote position.
KRA: User Acquisition - Drive Traffic
• Increase users on the community platform - truemerit
• Drive traffic on the marketing site
Competencies & Skills required
2-4 years of experience in marketing in building awareness, driving demand and increasing brand engagement, while contributing to business growth
Prior experience of working in B2C companies (Education Preferred)
Understand the business needs to plan and execute scalable marketing activities
Experience with E-Mail, SEO/SEM, Social Media, Paid marketing
Highly analytical and data-centric
Should have demonstrated ability of being able to rally the team along in uncertain environment
Ability to produce quality content quickly and efficiently
Good skills to write social media post content & emails
B.E./B.Tech or deep understanding of technology is mandatory
Excellent communication skills in English
Job Responsibilities
Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
Get users on truemerit from monthly active marketing campaigns
Manage email campaigns - marketing emails, nurture sequences, workflows
Come up with the marketing campaigns, ideas that are likely to resonate with our customer base including event-based campaigns and take ownership to execute them
Focus on building demand generation strategies, brand perception, and new marketing techniques
Own Social Media! Build a strong Social Media presence on LinkedIn, Twitter and Instagram
Manage and grow youtube channel
Manage webpages pages for specific marketing campaigns
Generate a steady flow of leads along with the team according to the requirement
Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy
Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition
Think strategically, analytically, and creatively about new ways to reach customers and increase the relevance
Regular reporting to management on the performance of campaigns to the stakeholders
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