Role Overview
We are seeking a proactive and commercially minded Digital Marketing Manager to take ownership of the firm's marketing strategy and execution. This role goes beyond simply managing social media or advertising campaigns. The successful candidate will act as the central marketing coordinator—bringing together content, paid advertising, SEO, lead generation, reporting, and campaign execution to ensure all marketing initiatives work together toward measurable business outcomes.
What You Will Do
Develop and execute an integrated marketing strategy aligned with business growth objectives, manage social media presence, create and manage Google Ads campaigns, and monitor advertising performance.
Why It Might Be a Fit
The ideal candidate is equally comfortable developing marketing strategy, managing day-to-day execution, and reporting meaningful results back to the leadership team. Opportunity to help launch several major growth initiatives, including a new website, podcast, educational campaigns, and lead generation strategy.
Requirements
- Proven experience in digital marketing strategy and execution
- Strong experience managing both organic and paid social media campaigns
- Experience managing Google Ads and SEO initiatives
- Strong understanding of lead generation, landing pages, and conversion optimization
- Excellent project management and organizational skills
- Strong analytical skills with the ability to interpret marketing data and ROI
- Excellent written communication and content coordination abilities
Benefits
- Public holidays in AU
- Australian Hours
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