Job Description:
The Director of SEO will be responsible for leading the SEO department, including overseeing the daily operations of the team, and setting the direction for future SEO growth and product efforts. The Director of SEO will lead the SEO management team and be responsible for offering SEO expertise to the team, establishing and maintaining high levels of customer satisfaction. This individual sets the departmental strategy, guides ongoing tactics and performs technical SEO audits on potential client websites. The Director attends major conferences as the subject matter expert and performs SEO demos.
Essential Functions:
Establish, monitor and maintain KPIs, metrics and quality controls for all initial and recurring tasks completed by SEO Managers
Hire, terminate, and oversee employees within the department
Adhere to Departmental budgeting requirements
Address challenging situations with clients and deescalate client related fires
Responsible for ongoing strategy for growth and retention of all clients
Lead monthly audits on all work being performed on the SEO team
Run client demos partnering with the Sales team
Perform SEO audits on potential client sites
Manage communications across DealerOn departments
Keep key stakeholders abreast of progress and KPIs
Oversee, develop, and perform ongoing training for the SEO team
Required Skills/Experience:
Bachelor’s Degree or equivalent industry-specific experience
8 years local SEO experience
4 years of experience managing SEO and Digital marketing teams
Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines
Working HTML and CSS knowledge
Proficient in Adobe and Microsoft Suites (Word/Excel/Photoshop)
Experience with SEO/Site auditing tools (Screaming Frog)
Excellent content writing and content editing ability
Proficient in Google Analytics and data analysis
Preferred Skills/Experience:
15 years’ experience in field or career
Advanced experience in Local SEO
Ability to confidently communicate with automotive dealers
Experience managing processes for a large team of SEO and digital marketing Consultants
#LI-Remote
This position is open to US residents only.
The targeted salary range for this position is $106,400 - $161,400.
The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.
Perks and Benefits:
Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:
Medical, dental and vision insurance
Company matched 401K plan
Flexible PTO + Sick Leave
6 weeks paid Parental Leave
8 Paid National Holidays
Company-paid basic Life Insurance
Voluntary supplemental Life Insurance
Voluntary long-term/short-term disability insurance
Voluntary Pet Insurance
Optional Healthcare/Dependent Care FSA Account
DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-Verify Participation and Right to Work). A successful candidate must pass a background check as a condition of joining the team.