Job Title: Email Marketing Specialist
Employment Type: Contractual (with potential for extension based on performance)
Location: India
Work Schedule: US Business Hours (e.g., PST/EST/CST)
Work Setup: Remote
Position Overview
We are seeking a detail-oriented and results-driven Email Marketing Specialist to support the planning, execution, and optimization of email marketing campaigns. This role is ideal for someone who is data-driven, creative, and experienced in building engaging email journeys that drive conversions and customer engagement.
This is a contractual role with the possibility of extension based on performance and business needs.
Key Responsibilities
Develop, execute, and optimize email marketing campaigns aligned with business goals
Create and manage email calendars, workflows, and automation sequences
Design and write compelling email copy that drives engagement and conversions
Segment email lists and personalize campaigns for targeted audiences
Monitor and analyze campaign performance (open rates, CTR, conversions, etc.)
Conduct A/B testing to improve campaign effectiveness
Ensure email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR)
Collaborate with marketing, design, and content teams to align messaging
Maintain and update email databases and CRM systems
Qualifications
Proven experience in email marketing or a similar role
Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud)
Strong understanding of email marketing best practices and performance metrics
Experience with marketing automation and audience segmentation
Basic knowledge of HTML/CSS for email formatting is a plus
Excellent written communication and copywriting skills
Strong analytical mindset with attention to detail
Ability to work independently in a remote, fast-paced environment
Preferred Qualifications
Experience working with US-based clients or teams
Familiarity with CRM systems and integrations
Background in digital marketing or performance marketing
What We Offer
100% remote work setup
(Insert Budget)
Opportunity to work with international teams
Potential contract extension based on performance
Exposure to diverse campaigns and industries
Join Us
Become part of a dynamic team where your contributions are valued, your ideas are heard, and your growth is supported. At H!KINEX, we offer not just a job, but a career path with opportunities to learn, grow, and work alongside industry leaders.