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Posted May 25, 2026

Growth Lead – Retention, UGC

Job Description: • Own onboarding for Shopify brands - from install to first live UGC campaign • Work directly with founders and ecommerce teams to identify growth gaps across retention, reviews, and customer content • Design and launch post-purchase flows that drive UGC / CGC, reviews, and repeat purchase • Build and optimise retention flows using rewards, Wallet passes, and incentives • Increase volume and quality of customer content across photos, videos, and reviews • Analyse campaign performance across brands and turn insights into repeatable growth playbooks • Identify opportunities to improve conversion, retention, and LTV through customer content • Feed merchant insights into product to shape features around real ecommerce needs Requirements: • Experience working with Shopify brands or within D2C ecommerce • Strong understanding of UGC, customer reviews, and content-driven growth • Proven ability to drive retention and repeat purchase in ecommerce • Experience building post-purchase or lifecycle flows that convert • Comfortable working directly with founders and ecommerce operators • Strong grasp of ecommerce metrics - conversion, retention, LTV • Experience with rewards, loyalty, or incentivised engagement is a plus • Clear, practical communicator with a bias to action • Comfortable in an early-stage, high-ownership environment Benefits: • Work directly with founders across product, growth, and GTM • High ownership across retention, revenue, and product direction • Shape how Shopify brands use customer content for growth • Be part of an early-stage company and define the playbook