Head of Product Marketing Full Remote from Europe

Senior Global Product Marketing Role | Online Entertainment Platform Requirements : 10+ years of Product Marketing experience and 5+ years in a senior Product Marketing leadership role We are recruiting on behalf of an international company in the online entertainment sector. This is a senior, fully remote role for an experienced Product Marketing leader who can own positioning, messaging and go-to-market strategy across a complex digital product portfolio. The company is based in Bulgaria, but the role can be performed remotely from selected European countries. Key Information Role: Head of Product Marketing Work model: Fully remote Start date: ASAP Language: English C1 minimum Compensation: from 50,000€ gross/year, depending on seniority, location and contract model Eligible Countries Full-time employment possible from: Romania Bulgaria Gibraltar Malta Serbia Latvia Contract / service agreement possible from: Belgium Ireland Luxembourg Netherlands Denmark Finland Sweden Estonia Lithuania Czechia Hungary Poland Slovakia Slovenia Croatia Cyprus Greece Applications from candidates based outside these countries cannot be considered. Selection Criteria Applications will only be considered from candidates who meet the following criteria. Mandatory 10+ years of Product Marketing experience 5+ years in a senior Product Marketing leadership role Previous title such as Head of Product Marketing, Director of Product Marketing, VP Product Marketing or equivalent Strong experience in online entertainment, digital entertainment platforms, interactive digital products, or closely related industries Proven ownership of international go-to-market strategy Experience launching products across multiple countries or markets Strong understanding of product positioning, messaging and commercial growth Experience working closely with Product, Commercial, Brand and Operations teams Experience leading or mentoring a Product Marketing team Fluent English, C1 minimum Based in one of the eligible countries listed above Strong Advantage Experience in highly competitive digital product environments Experience with acquisition, retention, engagement and monetization strategies Experience managing distributed or multicultural teams Advanced degree in Marketing, Business or Product Management Role Mission Your mission will be to define and lead global Product Marketing strategy across a broad digital entertainment product portfolio. You will be responsible for making products clearly positioned, commercially relevant, differentiated in the market and successfully launched across international regions. This is a strategic leadership role, not a general marketing, communications or content role. Main Responsibilities Positioning & Messaging Define product positioning across the full portfolio Create clear messaging frameworks for different markets and audiences Translate complex product capabilities into commercially relevant narratives Go-To-Market Strategy Lead go-to-market strategy for new launches and major product updates Build structured launch frameworks across markets and product lines Align Product, Commercial, Brand and Operations teams around clear launch priorities Market & Product Insight Use customer insight, product analytics and market data to guide strategy Monitor competitor positioning and market trends Provide recommendations that support roadmap, packaging and commercial decisions Leadership Lead, mentor and develop a Product Marketing team Create scalable processes and communication standards Influence senior stakeholders across international teams Growth Impact Support acquisition, retention, engagement and monetization objectives Identify product marketing opportunities that improve commercial performance Measure impact and continuously refine Product Marketing strategy This Role Is Not Suitable If Please do not apply if: You have not worked in Product Marketing at senior level You have not led international go-to-market strategy Your experience is mainly general marketing, brand, content, communications or social media You do not have experience with complex digital products You are looking for a mid-level or operational marketing role You are not based in one of the eligible countries You are looking for an office-based role Recruitment Process Initial screening Interview with the hiring company Further senior-level discussions depending on profile Due to the seniority of the role, only candidates whose background closely matches the mandatory criteria will be contacted. Apply only if your experience matches the selection criteria above.