Renmoney is a digital finance company on a mission to make financial inclusion simple and human. We help people and small businesses in Nigeria access loans, build savings, and manage money with clarity and confidence.
We’re hiring a hands-on Lifecycle Marketing Manager to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney’s products (Loans, Savings, Debit Card, and more). You’ll own end-to-end campaign execution in Customer.io (or similar), drive rigorous experimentation, and collaborate with Product, Data, Growth to improve LTV, retention, and reactivation.
What You’ll Do
- Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app - from onboarding through win-back.
- Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale.
- Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance.
- Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI.
- Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights.
- Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs.
- Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards.
- Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.
Requirements
- 2+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).
- Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
- Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
- Excellent written English with copywriting and editorial ability for short- and long-form communications.
- Solid project management, stakeholder communication, and cross-functional collaboration skills.
Nice to Have
- Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
- Knowledge of experiment design and statistical interpretation.
- Familiarity with attribution (e.g., AppsFlyer)
- Understanding of the Nigerian consumer landscape.
Benefits
- Remote work from anywhere in the world
- Performance bonus, paid vacations and day-offs, personal development plan
- Ownership of a core growth lever within a collaborative, data-driven team
- Modern marketing technology stack and support from Product, Data, and Design.
- Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary
- Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools
- Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.
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