Marketing Manager (CPG / Retail Product Launches)

Job title: Marketing Manager (CPG / Retail Product Launches) in California at Urrly
Company: Urrly
Job description: Exclusive Opportunity: Marketing Manager (CPG / Retail Product Launches)We're hiring on behalf of one of the fastest-growing consumer product companies in the U.S.This is a key role supporting a company that's scaling fast from digital to national retail. Their flagship brand—already a top seller on Amazon—is now launching into major retailers like Walmart, Walgreens, and Best Buy. With multiple new products in the pipeline and aggressive growth across omnichannel, they're building the retail muscle now.We've been brought in exclusively to find a Retail Marketing Manager who can take ownership of packaging, creative execution, and in-store + online marketing for big-box launches.This is a fast-moving search. Interviews are being scheduled today and tomorrow, including weekends. If you're ready, we'll move.What you'll do:Lead end-to-end retail marketing campaigns.Own packaging development: dielines, creative, copy, production timelines.Develop and manage PDP content, retail signage, photography, and 3D renders.Work cross-functionally to prepare products for launch.Manage retail-specific promotional programs and marketing calendars.Ensure all deliverables are brand-right, retail-compliant, and launch-ready.Coordinate internal and freelance creative resources.Track budgets, creative production, and performance.Must-haves:5–8 years in CPG, wellness, beauty, or consumer tech marketing.Direct experience launching products into big-box retailers (Walmart, Target, Best Buy, etc.).Deep understanding of retail timelines, merchandising, and wholesale processes.Strong project management skills—comfortable owning timelines with multiple stakeholders.Experience using creative tools like Photoshop, Canva, or equivalent.Familiarity with packaging specs: dielines, renders, PDPs, UPCs.Based in or near L.A. preferred (hybrid OK); remote considered for top-tier candidates.Bonus if you bring:Photo/video shoot coordination experience.Knowledge of PDP syndication tools.Packaging compliance and regulatory experience.In your first 90 days, you'll:Finalize packaging for a major Walmart launch.Lead development of retail creative for fall campaigns.Embed with cross-functional teams and take ownership quickly.This is a rare chance to join a breakout brand at a pivotal moment. If you're ready, apply now and let's talk—interviews are moving fast.
Expected salary:
Location: California
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