Marketo Technical Lead
(Sr. Strategist, Tech Services or Principal Strategist, Tech Services)
About the Role
We're looking for an experienced Marketo Technical Lead to join our Marketing Technology practice. This is a role for someone who has moved well beyond execution – you can architect a full Marketo environment as confidently as you can build inside one, and you know how to translate a client's business goals into a system that actually delivers.
You'll work across a broad range of engagements: demand generation, lead nurturing, ABM, revenue operations, and full marketing lifecycle programs. You'll be a hands-on builder and a strategic partner – guiding other developers, collaborating across disciplines, and serving as a trusted subject matter expert for our clients.
What You'll Do
Technical Leadership & Architecture
Architect Marketo environments and program structures from the ground up, including workspace and partition strategies, folder taxonomies, and governance frameworks
Lead solution design for complex implementations: multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture
Define technical standards and best practices for Marketo builds across client engagements, ensuring consistency, scalability, and maintainability
Review and provide technical feedback on other developers' Marketo work, including program builds, smart list logic, data management flows, and integration configurations
Hands-On Platform Work
Build and manage Marketo programs across use cases: email nurture, event management, webinars, ABM, website forms, scoring, and lifecycle automation
Implement lead and account scoring models, including behavioral, demographic, and firmographic scoring frameworks
Configure and maintain the Marketo-Salesforce sync, including field mapping, sync rules, campaign influence, and troubleshooting data conflicts
Build and manage custom data structures, API integrations, webhooks, etc.
Develop and maintain Marketo forms, landing pages, and email templates, including tokenization strategies for scalable, reusable program design
Client Engagement & Advisory
Serve as a subject matter expert on Marketo technical strategy, helping clients make informed decisions about architecture, tooling, and process
Lead technical workshops to translate business and marketing requirements into actionable technical plans
Present solution designs, recommendations, and implementation roadmaps to both technical and non-technical client stakeholders
Advise clients on Marketo best practices, data hygiene strategies, deliverability considerations, and compliance requirements (CAN-SPAM, GDPR, CCPA)
Stay current with the Marketo/Adobe roadmap and proactively surface relevant features, updates, or opportunities to client teams
Cross-Functional Collaboration
Partner with strategists and campaign managers to ensure technical builds support program goals, audience targeting, and measurement needs
Collaborate with Salesforce developers and admins on CRM integration design, lead flow architecture, and revenue attribution models
Coordinate with adjacent platform teams (Adobe Experience Platform, AEM, CJA) on integrated martech ecosystem projects
Participate in sprint planning, technical scoping, and backlog grooming as part of agile client delivery teams
What You Bring
Required
7+ years of hands-on Marketo experience, with a track record of owning complex implementations end-to-end
Deep expertise across core Marketo capabilities: program architecture, smart campaigns, segmentation, scoring, engagement programs, tokens, and operational data management
Strong experience with the Marketo-Salesforce integration, including sync configuration, campaign influence, lead/contact/account flows, and troubleshooting
Proven ability to architect scalable Marketo environments: workspace strategy, partition design, naming conventions, governance documentation
Experience implementing lead lifecycle models, scoring frameworks, and revenue attribution approaches
Comfortable leading client-facing conversations: discovery, solution presentations, and ongoing advisory
Experience reviewing and guiding the work of other Marketo developers or marketing ops practitioners
Nice to Have
Adobe Marketo Certified Expert (MCE) or Adobe Marketo Architect certification
Experience with ABM platforms such as 6sense, Demandbase, or Terminus and their integration with Marketo
Familiarity with the broader Adobe Experience Cloud ecosystem (AEP, AEM, Adobe Analytics, Target)
Exposure to BI and analytics tools (Tableau, Looker, Power BI) for marketing performance reporting
Knowledge of Marketo APIs (REST, Bulk) for custom integrations and data operations
Agency or consultancy background with experience managing multiple client engagements simultaneously
Why This Role
Work on varied, complex engagements across industries and marketing maturity levels – no two clients are the same
Shape how our practice approaches marketing automation architecture and Marketo delivery
Collaborate with practitioners across the full martech stack, from CRM to CDP to analytics
Grow your craft in an environment that values both deep technical expertise and strategic thinking