Outbound Sales Development Representative – Home Services Industry
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We are seeking a highly driven and results-oriented Sales Development Representative (SDR) to help build and scale the outbound sales function at One Thing Marketing.
This is not a lead-following role where prospects are handed to you. We are looking for someone who thrives on outbound prospecting, enjoys opening doors with decision-makers, and takes ownership of generating opportunities through cold calling, cold emailing, and LinkedIn outreach.
You will be responsible for building your own prospecting lists, executing multi-channel outbound campaigns, booking qualified meetings, and maintaining a healthy sales pipeline. The ideal candidate is competitive, self-motivated, highly accountable, and has a proven track record of consistently hitting outbound sales targets.
If you enjoy prospecting, objection handling, and creating opportunities from scratch, this role offers significant growth potential within a rapidly growing marketing agency.
Responsibilities
Outbound Prospecting & Lead Generation
- Execute high-volume outbound prospecting through cold calls, cold email campaigns, and LinkedIn outreach.
- Identify and engage decision-makers within target companies.
- Build and manage your own prospecting lists using available sales tools and research methods.
- Generate qualified sales opportunities for the closing team.
- Consistently maintain high outreach activity levels across multiple channels.
Appointment Setting & Pipeline Development
- Book qualified meetings with prospective clients.
- Ensure strong meeting attendance and show-up rates through effective follow-up and communication.
- Qualify prospects based on established criteria before scheduling appointments.
- Maintain a healthy pipeline of opportunities and consistently work toward weekly and monthly meeting targets.
- Coordinate effectively with closers to ensure smooth handoff of qualified opportunities.
Objection Handling & Sales Execution
- Develop, test, and refine objection-handling approaches based on real prospect conversations.
- Confidently navigate gatekeepers and decision-makers.
- Build rapport quickly and effectively communicate value propositions.
- Continuously improve outreach messaging and conversion rates.
CRM & Sales Administration
- Maintain accurate and up-to-date CRM records.
- Log call notes, outreach activities, lead statuses, and follow-up tasks.
- Track pipeline progression and update opportunity stages consistently.
- Ensure CRM cleanliness and reporting accuracy at all times.
Reporting & Performance Accountability
- Report daily and weekly outreach activity, meetings booked, and pipeline performance.
- Monitor key sales metrics and identify opportunities for improvement.
- Take ownership of personal performance and proactively communicate progress toward targets.
- Operate independently without requiring constant supervision or micromanagement.
What Makes You a Strong Fit
- You enjoy outbound sales and are energized by prospecting.
- You are highly competitive and motivated by achieving measurable goals.
- You take ownership of your numbers and consistently track your performance.
- You are comfortable handling objections and difficult conversations.
- You proactively solve problems instead of waiting for direction.
- You are self-disciplined, accountable, and capable of working independently.
Required Experience & Skills
Must-Have
- Proven experience as an SDR, Appointment Setter, Business Development Representative, or Outbound Sales Representative.
- Demonstrated success consistently achieving or exceeding outbound sales targets.
- Experience executing true multi-channel outbound prospecting using cold calls, cold email, and LinkedIn simultaneously.
- Strong objection-handling and prospecting skills.
- Proven ability to book qualified meetings with decision-makers.
- Experience maintaining CRM accuracy and managing sales pipelines.
- Excellent spoken and written English communication skills.
- Ability to work independently and manage daily activity without close supervision.
- Strong organizational and time-management skills.
- Ability to provide measurable performance metrics from previous roles, including meetings booked, show-up rates, conversion rates, call volume, or quota attainment.
Nice-to-Have
- Experience selling to U.S.-based clients.
- Background in B2B sales, marketing services, or agency sales.
- Experience working with home services businesses.
- Experience using Salesforce, HubSpot, or similar CRM platforms.
- Familiarity with auto-dialers such as CloudTalk, Aircall, or similar tools.
- Experience using LinkedIn Sales Navigator.
- Exposure to AI tools, SaaS sales, or software-related sales environments.
- Experience working within a growing startup or early-stage sales organization.
What Does a Typical Day Look Like?
Your day begins by reviewing your pipeline, prioritizing follow-ups, and preparing outreach activities. Throughout the day, you conduct cold calls, send personalized cold emails, and engage prospects through LinkedIn to generate new opportunities.
You actively manage conversations, overcome objections, qualify prospects, and schedule meetings for the sales team. Between outreach sessions, you update CRM records, track activity metrics, and refine messaging based on what is working.
Success in this role comes from consistently generating qualified meetings, maintaining strong show-up rates, and creating a predictable flow of opportunities for the business.
You Are the Right Person If...
- You genuinely enjoy outbound prospecting and opening new conversations.
- You are motivated by targets, competition, and measurable results.
- You take ownership of your performance without needing constant oversight.
- You are resilient and comfortable hearing "no" while continuing to push forward.
- You consistently look for ways to improve scripts, messaging, and conversion rates.
- You thrive in a fast-paced environment where performance is rewarded.
Interview Process
- Initial Recruiter Screening
- Client Interview
- Offer Stage
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