Paid Media Manager [Remote]

Position Summary Paid Media Managers, with support of a Paid Media Team Lead:  Develop strategies and tactics that support client goals and drive strong paid media marketing performance  Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth  Troubleshoot minor to complicated client issues independently and complex issues with support  Implement and test new capabilities to enable client growth  In addition, Paid Media Managers: Train new hires on basic and standard concepts  Provide support for client services deliverables during the sales process for upsells and new business Responsibilities Client Communication and Relationships Develop strong relationships with clients and senior stakeholders  Attend and participate in all meetings/calls with clients  Communicate effectively with various audiences with occasional support  Create and present insightful, meaningful, accurate reports and analysis with support on complex issues  Execute the Workshop Digital client flag process and proactively identify resolutions  Go the extra mile for assigned clients within the scope of the SOW Internal Communication and Relationships Proactively seek and gracefully accept feedback  Tactfully share feedback with colleagues  Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate  Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community  Share meaningful information that advances the team  Participate in the interview process  Lead special projects with support Business Development Identify new opportunities for clients to meet their business goals  Independently identify opportunities for potential case studies and coordinate with marketing for case study development  Manage beta tests of new services for client set  May support the sales team by assisting with RFPs, presentations, audits, and SOWs  Elevate client requests for SOW changes with minimal support Training Regularly identify opportunities to update and expand training content Occasionally develop original technical training content with QA  Regularly conduct team trainings to help develop team expertise  Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices  Occasionally contribute thought leadership content to the Workshop Digital blog and the industry  May serve as a mentor for junior team members Channel management Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with support on complex issues  Strategically build, manage, and optimize client paid digital marketing accounts with support on complex issues  Perform keyword and audience research to optimize accounts and influence creative decisions with support on complex issues  Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with support on complex issues  Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with support on complex issues Create and prioritize strategies and supporting tactics that embody clients’ business goals with support on complex issues  Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with support on complex issues  Setup and review Google Analytics (and any other third-party tracking software) with support on complex issues Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with support on complex issues  Conduct ongoing tests that drive towards growth and achieving client goals with support on complex issues  Temporarily take on extra client hours to support the team during times of limited bandwidth Qualifications Meets expectations of a Paid Media Manager and has demonstrated the ability to regularly work independently Demonstrated ability with medium to high-complexity clients with respect to:  Building strong relationships  Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support  Presenting data and insights in a way that is logical, clear, and actionable with minimal support  Creating effective meeting agendas and leading client meetings with minimal support Delivering core training  Logging assigned client hours worked  Meeting deadlines Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods Advanced and courteous written, verbal, and visual communication skills Advanced analytical capabilities; rarely needs support for advanced analysis and insights Occasionally provides core training to other team members  Understands and supports leadership vision/decisions  Proactively expands core knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc. Sometimes identifies and implements initiatives that push the team forward Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets Benefits Competitive salaries 25 days PTO, 5 days STO, 12 Holidays Hybrid workspace for Richmonders 3 months fully paid Parental Leave 8 hours of paid volunteer time per quarter 401k with 3% non-elective contributions A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance Life insurance, short-term, and long-term disability  Profit sharing  2x a year company-wide meetup in Richmond, VA Committee Membership (Community, Culture, Health & Wellness)  List of Awards 1x US Search Awards - Best Small PPC Agency 8x Outside Best Places to Work 8x Virginia Business Best Places to Work 3x Search Engine Land Finalist   Salary Expected base salary range is $70,000 - $77,000 annually, based on experience  Equal Opportunity and Inclusion Statement As an equity affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients.  All individuals authorized to work for any employer in the U.S. should apply.