Job Title: Senior PPC Specialist – Google Search & Lead Generation
Experience Level: 3+ Years | Location: Remote | Type: Full-Time
Role Overview
We are seeking a highly specialized Search Ads Expert to join our remote digital agency. Unlike generalist roles, this position is laser-focused on Google Search, Bing, and Yahoo Ads with a primary objective of high-quality Lead Generation.
You will not just run ads; you will own the technical tracking infrastructure and actively audit landing pages to improve conversion rates. We need a self-starter who thrives in a remote environment, takes full ownership of their tasks, and requires minimal supervision.
Key Focus Areas (Your Core Competencies)
• Search Engine Dominance: Expert-level command of Google Ads (Search), Microsoft Ads (Bing), and Yahoo Search.
• Lead Gen Mastery: Proven track record of managing aggressive CPL (Cost Per Lead) targets and improving Lead Quality.
• Technical Tracking: Deep proficiency in setting up conversion tracking via Google Tag Manager (GTM) and GA4.
• CRO & Auditing: Ability to critique and provide actionable advice on landing page UI/UX to maximize conversions.
Key Responsibilities
1. Advanced Search Campaign Management
• Plan, execute, and scale high-performance Search campaigns across Google, Bing, and Yahoo.
• Execute granular keyword research with a heavy focus on Negative Keyword lists to filter out irrelevant traffic and waste.
• Manage distinct campaigns for Lead Generation, focusing on lowering CPL while maintaining lead quality.
2. Technical Setup & Analytics
• End-to-End Tracking: Take full ownership of setting up conversion tracking pixels, tags, and triggers using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Troubleshoot tracking errors to ensure data accuracy between CRM and Ad platforms.
• Implement offline conversion tracking (OCT) where necessary to bridge the gap between leads and closed sales.
3. Landing Page & CRO Audits
• Analyze landing page performance and user behavior.
• Provide specific recommendations to the design/dev team regarding Landing Page optimization (headlines, CTA placement, form length, page speed) to improve Quality Score and Conversion Rate.
4. Reporting & Optimization
• Monitor Search Impression Share, Click-Through Rates (CTR), and Conversion Rates daily.
• Create comprehensive reports highlighting ROI, ROAS, and CPL trends.
• Conduct A/B testing on ad copy (RSAs) and bid strategies (Target CPA vs. Max Conversions).
Qualifications & Requirements
• Experience: Minimum 3+ years of hands-on experience strictly in PPC/Search Marketing (Agency experience preferred).
• Education: Bachelor’s degree in Marketing, Business, or related field.
• Core Expertise:
• Mastery of Google Ads Editor and Microsoft Advertising Editor.
• Strong understanding of Google Tag Manager (GTM) and GA4.
• Experience managing budgets for Lead Generation clients (Service-based industries, B2B, Real Estate, etc.).
• Remote Readiness:
• Must have a professional remote workstation with a reliable internet connection.
• Proven ability to manage time effectively and communicate asynchronously.
• High level of accountability; you take ownership of client performance without needing micro-management.
Preferred Certifications:
• Google Ads Search Certification (Current).
• Google Analytics (GA4) Certification.
Why Join Us?
• Remote-First Culture: We value output and ownership over hours spent at a desk. Work from anywhere.
• Specialist Environment: Work alongside other experts in a ranking-focused agency.
• Growth Opportunities: Handle challenging budgets and multi-industry campaigns that sharpen your skills.
Performance Impact: Your work directly impacts client revenue, with clear recognition for hitting CPL and ROI targets.
Job Type: Full-time
Pay: $25,000.00 - $45,000.00 per month
Work Location: Remote