Location:
A book publicist develops and executes PR/media campaigns for publishing houses, traditionally and self-published authors. Key book genres represented include: fiction, children’s, health/wellness, memoir, lifestyle, self-help, and business. Position includes writing press materials, executing and overseeing media relations campaigns (to include landing mid to top tier media exposure), strategy design, and author branding consulting.
Responsibilities:
Write press packs, experts pages, sample media questions and media pitches.
Manage media relations campaign execution and client communication.
Identify opportunities for contributed articles and tip lists for clients.
Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage media requests for clients.
Attend client meetings.
Research media, newsworthy topics/events and angles/pitches online.
Work closely with chief publicity strategist to craft and execute PR campaigns.
Maintain communication with clients via phone, email for monthly updates and goal setting.
Review campaign analytics with clients.
Help authors create consistent branding.
Check out this blog post to see what a typical day looks like for a book publicist at PR by the Book: https://prbythebook.com/22-things-a-successful-book-publicist-does-in-a-day/
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