Note: The job is a remote job and is open to candidates in USA. DEPT® is a Growth Invention company dedicated to helping ambitious brands grow faster at the intersection of technology and marketing. They are seeking a visionary Architect in Software Engineering to lead Adobe transformation engagements, focusing on customer data activation and personalization strategies for enterprise clients. This executive-level role involves advising C-suite stakeholders and architecting data strategies to enhance client capabilities in customer journey orchestration and lifecycle marketing.
Responsibilities
- Lead Executive Advisory Engagements: Own the client relationship and strategic direction on large-scale Adobe transformation programs, advising C-suite stakeholders — CMOs, CDOs, and CTOs — on how to evolve their customer data and activation capabilities over a 3–5 year horizon, from current-state assessment through target operating model design and multi-year roadmap delivery
- Architect Activation and Data Strategies: Design the data and journey infrastructure that enables enterprise personalization at scale — including AEP schema and XDM data model guidance, RT-CDP audience segmentation strategy, AJO journey orchestration design, and cross-channel activation frameworks that connect email, push, SMS, web, and paid media into coherent customer lifecycle programs
- Shape Practice Methodology and Intellectual Capital: Develop the frameworks, toolkits, and point-of-view content that define how DEPT® approaches Intelligent Activation engagements — including repeatable assessment methodologies, maturity models for customer data activation, and thought leadership content (white papers, conference presentations, client workshop curricula) that establish DEPT®'s authority in this market
- Drive Pre-Sales and Proposal Development: Partner with DEPT® account and growth teams on strategic pursuits, leading discovery conversations with enterprise prospects, scoping complex multi-phase engagements, and authoring the technical and strategic sections of proposals and statements of work for programs that span AEP implementation, journey orchestration, and ongoing optimization retainers
- Mentor and Develop the Pillar Team: Serve as the technical and strategic mentor for consultants at Levels 1–3 within the Intelligent Activation & Growth pillar — conducting structured knowledge-sharing sessions, reviewing client deliverables, guiding career development conversations, and actively participating in hiring decisions to build the bench of talent the practice needs to scale
Skills
- 12+ years of experience in digital strategy, marketing technology architecture, or customer data consulting
- Track record of leading multi-year transformation engagements for enterprise clients with revenues above $1B
- Navigating complex organizational structures
- Managing executive stakeholder relationships
- Delivering programs that span strategy, implementation, and ongoing optimization
- Authoritative command of the principles and practices that underpin modern customer data activation
- Identity resolution strategy
- First-party data architecture
- Audience segmentation methodology
- Customer journey mapping
- Lifecycle marketing program design
- Measurement frameworks that connect activation activity to revenue outcomes such as LTV, conversion rate, and retention
- Hands-on, expert-level familiarity with the Adobe Experience Platform ecosystem
- AEP data ingestion patterns
- XDM schema design
- Profile unification strategy
- RT-CDP audience segmentation
- Activation destinations
- Data governance configuration
- AJO journey canvas design
- Decisioning logic
- Channel-specific message orchestration
- Customer Journey Analytics for cross-channel attribution and behavioral analysis
- Adobe Target for experimentation and rules-based personalization
- Adobe Campaign for batch and trigger-based campaign execution in regulated or high-volume environments
- Demonstrated ability to operate credibly at the C-suite level
- Structuring and facilitating executive workshops
- Translating complex data architecture decisions into business terms
- Managing competing priorities across marketing, technology, and analytics stakeholders
- Influencing organizations toward decisions that require cross-functional alignment and multi-year commitment
- A track record of contributing to the broader market conversation
- Published writing, conference speaking, client-facing methodology development, or internal knowledge-building
- Genuine interest in developing the next generation of practitioners in your domain
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
Company Overview