Note: The job is a remote job and is open to candidates in USA. Concentrix is a global technology and services leader that powers the world’s best brands. They are seeking an Associate Director of Partner Marketing to build and lead their global partnership marketing program, develop joint propositions, and drive brand awareness and pipeline through integrated marketing programs.
Responsibilities
- Own the Global Partner Marketing Strategy
- Build integrated marketing plans with priority technology partners covering brand awareness, demand generation, content, events and digital activation
- Connect partner marketing to brand strategy, messaging and commercial objectives
- Identify new opportunities across the partner ecosystem including co-funded programs, joint campaigns and shared go-to-market initiatives
- Partner with the Global Partner team and sellers on joint proposition development and partner-led growth plays
- Step in to support and run strategic activity with non-tech partners (for example global marketing activations with key industry analysts) where needed
- Build and Manage Partner Marketing Relationships
- Own senior marketing relationships within partners, acting as primary liaison
- Influence partner marketing priorities to ensure Concentrix receives prominent, high-quality visibility
- Drive Brand Visibility Within Partner Ecosystems
- Define and maintain standards for how Concentrix presents itself across all partner touchpoints, including events, portals, co-branded materials and joint briefings
- Develop partner-specific messaging that resonates with each partner's buyer base while remaining firmly on-brand
- Position Concentrix as the partner of choice within key technology ecosystems
- Convert Activity into Pipeline
- Ensure demand generation programs have clear lead generation targets and structured follow-up
- Work with Sales and Account teams to align on target accounts, joint pursuit strategies and post-activity conversion
- Build repeatable processes for converting partner-sourced leads into qualified pipeline and closed revenue
- Maximise Partner Funding and Investment
- Proactively identify MDF and co-investment opportunities
- Build the business case for joint initiatives that secure partner budget and commitment
- Evaluate ROI continuously and reallocate investment where impact is greatest
- Set Standards and Support Regional Execution
- Establish governance frameworks, playbooks and quality standards for partner marketing across global, theater and regional teams
- Coordinate partner marketing activity across sales theaters, balancing global consistency with local relevance
- Support and upskill regional teams to deliver partner activity that meets brand and commercial standards
- Champion Partner Marketing Internally
- Build visibility and advocacy for partner marketing across GTM, Sales, Account Management and senior leadership
- Use internal marketing channels to publicize partner activity and reinforce the commercial value of the function
- Educate and align Partnership teams globally on programs, standards and opportunities
Skills
- Residing in or ability to work Eastern Time Zone business hours
- Experience leading partner or alliance marketing in B2B technology or services
- Track record building programs that deliver both brand impact and pipeline
- Demonstrable success securing MDF and managing co-funded initiatives at scale
- Strong commercial mindset with clear understanding of how marketing drives revenue
- Hands-on operator who can execute directly when needed
- Confident influencer at senior level, both internally and within partner organizations
- Comfortable navigating a matrixed global organization with multiple stakeholder groups
- Experience working with one or more of our main partners
- Experience managing partner portal programs and co-branded digital ecosystems
- Exposure to global sales theater models and regional marketing coordination
- Global background and mindset
Benefits
- Medical, dental, and vision insurance
- Comprehensive employee assistance program
- 401(k) retirement plan
- Paid time off and holidays
- Paid learning days
Company Overview