Note: The job is a remote job and is open to candidates in USA. Wycliffe Bible Translators USA is dedicated to making Scripture accessible in every language. As a Digital Marketing Specialist, you will develop and execute online fundraising campaigns that inspire generosity and deepen donor engagement to support Bible translation.
Responsibilities
- Use analytics tools (e.g., Google Analytics, SEMrush, etc.) to track and report on campaign performance and provide actionable insights
- Create copy for multichannel direct mail and digital fundraising and advocacy pieces with emphasis on user experience. Including FrontLines, gift catalog, direct mail letters, stewardship reports and Wycliffe Foundation pieces
- Work with the content, design, video, social and email teams to align fundraising efforts with organizational content, branding and voice
- Stay current in nonprofit fundraising and marketing best practices, search engine optimization (SEO) trends, and writing and editing practices for appropriate voice and AP Style
- Stay current on the latest developments in web technologies, marketing tools and analytics platforms
- Experiment with new tools and techniques, including AI, to continuously enhance our marketing efforts
Skills
- Have a Bachelor's degree in marketing or related field plus at least two years of related experience; or an equivalent combination of education, training and experience
- Use analytics tools (e.g., Google Analytics, SEMrush, etc.) to track and report on campaign performance and provide actionable insights
- Create copy for multichannel direct mail and digital fundraising and advocacy pieces with emphasis on user experience
- Work with the content, design, video, social and email teams to align fundraising efforts with organizational content, branding and voice
- Stay current in nonprofit fundraising and marketing best practices, search engine optimization (SEO) trends, and writing and editing practices for appropriate voice and AP Style
- Stay current on the latest developments in web technologies, marketing tools and analytics platforms
- Experiment with new tools and techniques, including AI, to continuously enhance our marketing efforts
- You demonstrate the desire and ability to support corporate biblical and religious goals and participate in regular work-related spiritual activities without reservation (Spiritual Bona Fide Occupational Qualification)
- You have ministry and/or nonprofit experience
Company Overview