Note: The job is a remote job and is open to candidates in USA. Nedap is a global leader in dairy cow monitoring solutions, delivering innovative technologies for farmers. They are seeking a Digital Marketing Specialist to execute integrated digital marketing strategies focusing on content development and campaign delivery.
Responsibilities
- Create & Optimize Digital Content: Produce high-quality content aligned with brand standards across e-mail, website, social media, and other digital platforms, while designing and producing print and digital content pieces with local market tone and flare
- Manage Social Presence & Community Engagement: Administer local social media channel placements and drive ongoing community building efforts to strengthen local market presence
- Drive Paid Media & Lead Generation: Create and optimize paid advertising campaigns using SEO and performance marketing tools, while leveraging Hubspot tools for lead generation and follow-up targeting
- Measure & Improve Marketing Performance: Track and report performance analytics on digital tactics, applying data-driven insights to continuously refine and improve marketing effectiveness
- Stay Current on Industry Trends: Stay updated on the latest marketing and digital trends to ensure strategies remain competitive and relevant
Skills
- A bachelor's degree with a focus in Digital Media, Marketing, Advertising, Communications, or Business
- At least 3 years of relevant work experience (or a minimum of 5 years of relevant work experience in lieu of degree focus)
- Ability to work remote
- Candidates must hold a valid U.S. driver's license and be eligible for U.S. employment
- Extended periods of sitting at a desk and working on a computer, requiring good posture and ergonomic practices
- Must be able to occasionally lift and carry items weighing 15-30 pounds
- Hubspot experience a plus
- Geographical location around the midwestern U.S. preferred
Company Overview