Note: The job is a remote job and is open to candidates in USA. Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. As Director, Consumer Marketing, you will lead the strategic development and execution of consumer marketing initiatives to expand our eCommerce business and drive innovation across digital channels.
Responsibilities
- Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals
- Develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and paid media
- Design and execute full-funnel campaigns to drive customer acquisition and engagement
- Use data insights to optimize site performance and inform strategic decisions
- Manage marketing automation to nurture leads and encourage repeat purchases
- Collaborate with agencies and internal teams to ensure cohesive and impactful marketing execution
- Stay ahead of industry trends and foster a culture of innovation and excellence
Skills
- 10+ years of experience in eCommerce and digital marketing
- Skilled in SEO, PPC, email marketing, and digital strategy
- Bachelor's degree in Marketing, Communication, or a related field
- Data-driven and understand key performance metrics
- Proficient in marketing automation and campaign execution
- Experience managing agencies and optimizing paid media
- Collaborative leader who builds strong cross-functional relationships
- Committed to inclusion and ethical practices
- Stay informed on industry trends and competitive dynamics
- Mentor and develop high-performing teams
- Communicate effectively and drive strategic alignment
- Willing to take on evolving responsibilities based on business needs
Benefits
- Medical, dental, and vision insurance with various plan options
- A 401(k) retirement plan with company matching
- A flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December
- Resources to promote wellness, ensuring you have the support you need both professionally and personally
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