Note: The job is a remote job and is open to candidates in USA. USAA is a company dedicated to empowering its members to achieve financial security. The Marketing Analytics Director will lead the marketing analytics and audience strategy function, overseeing a team of analysts and data scientists to optimize marketing investments and accelerate member growth.
Responsibilities
- As a strategic partner, leads or collaborates with other analytical leaders in executing the strategic direction of the business using mathematical and statistical techniques and/or innovative/quantitative analytical approaches
- Develops team reputation as highly skilled experts in the area of decision science support
- Oversees and coordinates analytical tasks which include the evaluation of the business problem, analytical methodology, validation, documentation and presentation of findings and recommendations
- Monitors, understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions
- Identifies additional resource needs ranging from IT investments, 3rd party support or additional analysts and provides business rationale and justification for additional needs
- Understands the business direction, environment and strategies, to set the analytic direction and creates strategy to execute the approach that will influence business and drive change
- Leads the effort and/or partners with analytics teams to build USAA core analytics capabilities and processes
- Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities
- Assigns and or Serves as a mentor for mathematical skills and statistical techniques and guides teams to use the appropriate approaches, to drive fact-based decision-making
- Maintains and innovates knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems
- Researches and pursues the latest and/or industry leading practices in data and analytics, (Ex: Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data) to advance the overall DSA community knowledge
- Identifies opportunities to continue to learn in the data and analytics space, whether informal (E.g., Coursera, Udemy, Kaggle, Code Up, etc.) or formal (E.g. Certifications or advanced coursework)
- Works with IT/CTO partners to advance new data and platforms that correspond to evolving skill sets
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Skills
- Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree
- 8 years of experience in a decision support analytic function OR Advanced degree in relevant discipline, 6 years of experience in a decision support analytic function
- 3 years of direct team lead or management experience
- Demonstrates expert skills in mathematical and statistical techniques and approaches used to influence Business Strategy with fact-based decision-making to all levels of leadership up to senior executive levels
- Modernizes knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems
- Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights
- Prior U.S. military service or being a military spouse/domestic partner is highly valued
- 8+ years in marketing analytics or data science, with 3+ years leading teams
- 5+ years working with 3rd party data sources (data co-ops, data marketplaces, credit bureaus) to build marketing targeting models
- 5+ years in digital platforms (Adobe, Google) and clickstream behavioral data
- 3+ years working with MarTech and CDP platforms (eg - salesforce, adobe, actionIQ) including audience activation and orchestration
- 3+ years in identity resolution - deterministic/probabilistic matching, household graphs, clean rooms, etc
- Expert proficiency in SQL and Python or R; comfortable in cloud data environments (Snowflake, Bigquery, Databricks)
- Experience with data visualization or BI tools (Tableau, Power BI) to communicate insights effectively
Benefits
- Relocation assistance is available for this position.
- Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program with paid holidays plus 16 paid volunteer hours
- Various wellness programs
- Career path planning and continuing education assists employees with their professional goals.
Company Overview