Note: The job is a remote job and is open to candidates in USA. Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. The Director, Performance Growth will be the public-facing growth lead for Viral Nation's integrated social offering, focusing on performance marketing and leading new business and existing-client growth initiatives.
Responsibilities
- Serve as a key lead in new business and existing-client growth pitches, owning the performance narrative and integrated recommendations
- Lead internal alignment and education on performance marketing (paid social led) across integrated teams, raising fluency in performance value, capabilities, and outcomes among influencer, owned, earned, and creative partners
- Own Viral Nation's senior, agency-level relationships with platform partners (Meta, TikTok, Google, Pinterest, Snapchat, LinkedIn, Reddit, and DSPs) — serving as the primary point of contact for partnership development, co-marketing, and first access to alphas and betas, then routing those opportunities to the Performance Marketing delivery team for in-account application
- Represent Viral Nation at industry events, panels, and partner forums as the spokesperson for its integrated social offering, spanning performance marketing services and integration across influencer, owned, earned, and paid
- Work directly with the Performance Marketing team supporting clients to ensure industry changes are shared and new opportunities are surfaced with clients
- Partner with Strategy, Business Development, and Client Services to embed performance media into every integrated marketing plan presented to prospects and clients
- Build strong relationships with Client Service leads to Identify organic growth opportunities across the existing book and build the case for expanded scopes
- Bring emerging opportunities (platform alphas and betas, new channels, measurement innovations, AI-enabled capabilities) to clients and pitches
- Develop and maintain Viral Nation's performance marketing point of view, capabilities deck, and case study library with Marketing and Business Development
- Provide strategic guidance to Performance Marketing leadership on practice-level growth bets and capability investments
Skills
- 8+ years of performance marketing experience across paid social (primary), paid search, and programmatic
- Strong agency-side experience, with a proven track record of leading performance strategy development and presentation
- Strong cross-functional collaboration across Strategy, Creative, Influencer, Business Development, and Client Services on integrated social plans
- Deep expertise across paid social (Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit), paid search (Google, Performance Max), and programmatic (Display, Video, DOOH)
- Excellent executive-level communication and storytelling, with comfort as a public spokesperson at events
- Strong understanding of measurement frameworks (attribution, incrementality, MMM) and the evolving privacy and signal-loss landscape
- Strong commercial instincts, able to identify revenue opportunities and articulate the business case to clients
- Proficiency in the Google / Microsoft Suite and project management platforms (monday.com, Asana, or comparable)
- Comfort operating in a high-growth, fast-paced environment with frequent context-switching across pitches, clients, and internal initiatives
- Experience in a dedicated growth role is highly preferred
- New business pitch experience preferred
Company Overview