Note: The job is a remote job and is open to candidates in USA. Nutrafol is a growing company dedicated to hair wellness, providing clinically tested products for hair growth. They are seeking a highly organized Email & SMS Marketing Associate to support lifecycle marketing programs aimed at new customer acquisition, coordinating campaigns, and delivering performance insights.
Responsibilities
- Manage monthly email and SMS campaigns to support monthly and quarterly goals, from briefing concepts to working with our agency to execute on-time
- Partner with Manager to optimize automated email and SMS journeys
- Monitor and report channel initiatives to share weekly and monthly analytics insights as well as ideate on opportunities to adjust campaigns to improve performance
- Partner with creative and brand teams to create content specific to the channel
- Partner with external channel partners to deploy quality campaigns on time
- Proactively come to the table with new ideas to prepare for cross-functional meetings
- Take a data-driven approach to all recommendations and insights
- Manage email and SMS campaigns, coordinating with internal stakeholders and external agency partners to ensure campaigns launch accurately and on schedule
- Create campaign briefs, maintain campaign calendars and tracking documentation, and oversee project timelines, approvals, and feedback cycles
- Analyze campaign, testing, and channel performance through weekly and monthly reporting, identifying trends, insights, and optimization opportunities
- Serve as the primary liaison for agency partners, facilitating campaign handoffs, reviewing deliverables, consolidating feedback, and providing final launch approvals
- Own campaign QA processes, validating content, links, targeting, personalization, and tracking across all email and SMS campaigns and automated flows
- Partner with Creative, Brand, and Content teams to develop channel-specific campaign assets and support ongoing program enhancements
Skills
- 2+ years of experience in CRM, retention, lifecycle, email, SMS, digital marketing, or a related field
- Highly organized with the ability to manage multiple projects, timelines, and stakeholders simultaneously in a fast-paced environment
- Exceptional attention to detail and a strong commitment to accuracy, particularly when reviewing campaigns, tracking, and customer-facing communications
- Experience utilizing Klaviyo including hands-on use of campaign execution, flows, segmentation, and reporting
- Strong analytical skills with the ability to interpret campaign performance and identify actionable insights
- Excellent written and verbal communication skills, with experience collaborating across cross-functional teams and external agency partners
- Eager to learn, take ownership, and grow within lifecycle marketing
- Experience with a D2C or subscription-based business, health and wellness, or eCommerce space
- Experience with Tableau and/or similar web analytics tools
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
Company Overview