Note: The job is a remote job and is open to candidates in USA. SpangleAI is a pioneering company in AI-driven product discovery for enterprise retailers. They are seeking a Founding Product Marketing Lead to own product marketing efforts, translate positioning into impactful artifacts, and engage directly with customers to drive understanding and sales.
Responsibilities
- Own Spangle's product marketing end-to-end
- Translate our positioning into every artifact that turns strategy into revenue: website, demos, customer stories, sales enablement, founder platform, and buyer education
- Rewrite the website and continuously improve it
- Spend time with customers every week to learn how buyers describe their problems and what objections keep coming up
- Feed customer insights back into Product, Sales, and company messaging
- Create a sales narrative and demo with Product and Sales
- Turn every enterprise customer into a reusable narrative
- Develop company LinkedIn cadence and content quality, including keynote materials and op-ed placements
- Create buyer education content, including a glossary and educational pages
- Build relationships with analysts and influencers in the commerce and AI space
- Manage press and conference presence
Skills
- 8+ years in B2B SaaS product marketing; last 3–5 as senior IC or founding PMM at a Series A–C startup that compounded into a recognized name
- Track record of personally writing and shipping category-defining artifacts. Homepage, launch narratives, sales decks, customer stories, comparison pages, analyst briefings. With your hands on the work, not your name on the org chart
- Positioning-first thinker. You lead with messaging architecture, competitive positioning, and buyer-language rigor. Sales enablement is a natural downstream output for you, not a separate skill
- Comfort with measurement. You treat positioning as testable hypotheses and have built dashboards
- Founder-partner energy. Amplify a founder voice; don't replace it
- Founding PMM at a company that went $0 → $20M+ ARR with a small team
- AI-native startup background (Anthropic, OpenAI, Perplexity, Cursor, Linear, Vercel, Cohere, Notion) or commerce-adjacent (Klaviyo, Attentive, Shopify Plus partners)
- Compounded a positioning across surfaces at scale
- Experience creating evergreen educational content that compounds over time
- Direct working relationships with B2B SaaS press and analysts, or a retail-tech press network
Benefits
- Health, dental, and vision insurance
- 401(k)
- Unlimited PTO
- Competitive salary with uncapped commission and equity
Company Overview