Note: The job is a remote job and is open to candidates in USA. MELO Labs, Inc. is a fast-growing consumer products company behind a portfolio of functional lifestyle brands. They are seeking a Growth Marketing Manager to own paid acquisition, retention, and reporting, with a focus on optimizing marketing strategies across various platforms.
Responsibilities
- Paid media strategy and execution across Meta, TikTok, and Google — campaign structure, creative testing frameworks, budget pacing, and scaling decisions across three brands with distinct audiences
- Attribution and reporting — build and maintain the source-of-truth dashboards for CAC, ROAS, LTV, contribution margin, and channel mix; reconcile platform-reported numbers against actual revenue (GA4, Shopify, post-purchase surveys, MMM-lite approaches)
- Retention and lifecycle marketing — own Klaviyo strategy across campaigns and flows; drive repeat purchase rate and email/SMS revenue per recipient
- Landing page and funnel optimization — CRO testing on Shopify storefronts, offer testing, buy-box optimization
- Marketplace growth — coordinate with Amazon and TikTok Shop strategy, including affiliate and creator programs
- Weekly performance reporting to leadership — clear, honest numbers with a point of view on what to do next
Skills
- 4–7 years in growth or performance marketing for DTC/CPG brands, with at least 2 years owning meaningful ad budgets ($50K+/month)
- Deep fluency in Meta Ads Manager, TikTok Ads, and Google Ads — you've built and scaled accounts, not just monitored them
- Strong analytical chops: you're comfortable in GA4, Shopify analytics, and spreadsheets; you understand incrementality vs. last-click attribution and can explain the difference to a non-marketer
- Klaviyo experience (flows, segmentation, deliverability)
- Experience marketing in regulated or restricted categories (vape, supplements, CBD, alcohol) is a strong plus — you know how to work within platform ad policies
- A bias toward action: you'd rather launch a test this week than perfect a plan for next month
- Comfortable in a small, fast-moving company where you'll wear multiple hats and talk directly to the founder daily
- TikTok Shop affiliate program management
- Amazon PPC experience
- Basic familiarity with wholesale/B2B channels and how they interact with DTC pricing
- Experience with post-purchase attribution surveys (KnoCommerce, Fairing) or media mix modeling
- Thorough understanding of best applications for Shopify growth
Benefits
- Performance bonus tied to growth targets
- 100% remote — work from anywhere in the US
- Real ownership and a direct line to decision-making — your work moves the numbers, and everyone sees it
Company Overview