Note: The job is a remote job and is open to candidates in USA. Dimond Connect is a growing e-commerce brand seeking a Growth Marketing Manager to oversee their entire marketing function. The role involves building marketing programs from scratch, managing influencer partnerships, and executing digital campaigns across various platforms.
Responsibilities
- Build the content engine. You’ll create a repeatable system for producing and distributing content (UGC, short-form video, organic social), including cadence, formats, and feedback loops
- Own influencer partnerships. Source and vet creators, negotiate deals, set CPM benchmarks, draft agreements, and cultivate long-term relationships
- Run and optimize Meta campaigns by plugging creative into the ad account, interpreting performance data, and scaling what’s working efficiently
- Formalize email and retention flows in Klaviyo, including welcome sequences, post-purchase flows, winbacks, and automation systems
- Lead product and promotional launch campaigns end-to-end, including positioning, messaging, creator coordination, launch calendars, offer strategy, and cross-channel execution
Skills
- Proven hands-on experience at a small startup or early-stage DTC brand (you've built programs where nothing existed)
- Prior influencer marketing experience. You know what fair deals look like, how to vet creators, and how to structure agreements
- Comfortable running Meta ads independently (setup, creative testing, and optimization)
- Klaviyo experience. Able to build and optimize email flows, not just send campaigns
- Experience planning and executing successful launch campaigns for DTC products or promotions
- Strong understanding of launch strategy, including offer construction, creator coordination, content rollout, and conversion-focused execution
- Deep understanding of the US/Canadian consumer market (product category knowledge is a plus)
- Self-starter who brings ideas and drives execution and able to educate leadership on strategy and best practices
- Comfortable being the primary executor and vision-setter for a lean, remote team
Company Overview