Note: The job is a remote job and is open to candidates in USA. Avive Solutions Inc. is a growth stage Automated External Defibrillator (AED) company focused on transforming cardiac arrest response systems. The Growth Marketing Manager will be responsible for executing digital demand generation and local market activation strategies to drive pipeline growth and build brand awareness in key territories.
Responsibilities
- Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets
- Build and deploy regional playbooks that include: Local media outreach, Community events and activations (e.g., CPR training, product demos), & Co-branded campaigns with customers or civic partners
- Referral and advocacy programs tailored by market
- Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support
- Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.)
- Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.)
- Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows
- Partner with Product Marketing to turn messaging into compelling, conversion-oriented content
- Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners
- Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments
- Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns
- Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics
- Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL, pipeline contribution)
- Implement testing and learning processes for continuous improvement of both national and localized campaigns
Skills
- 5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries
- Proven track record in designing and executing high-performing, multi-channel lead generation campaigns
- Experience supporting Sales with localized marketing tactics, event activation, and community-driven initiatives
- Hands-on experience with Klaviyo, Salesforce, and major ad platforms (Google Ads, LinkedIn, Meta)
- Strong cross-functional collaboration skills—you thrive working with Sales, Product Marketing, and external partners
- Analytical and metrics-driven with a bias for action and experimentation
- Passion for mission-driven work and community impact
- Experience working with connected tech-driven products or connected healthcare solutions
- Proficiency in designing for responsive websites, social media content, and performance marketing
- Knowledge of UX/UI design and wireframing
Company Overview