Note: The job is a remote job and is open to candidates in USA. Paytient is on a mission to help people better access and afford care. They are seeking a Senior B2B Integrated Marketing Manager who will lead the execution of digital lead generation and develop strategies to accelerate pipeline growth.
Responsibilities
- Lead the "Brand-to-Demand" continuum, partnering with brand marketing, product marketing and sales to architect end-to-end strategies that align top-of-funnel brand narrative through bottom-of-funnel conversion tactics
- Develop and implement an aggressive, multi-channel demand generation strategy and execution plan (paid media, email, social, webinars, and events) that drives maximum engagement and conversion
- Act as the primary driver of execution, hands-on managing digital campaigns with precision
- Implement A/B testing frameworks and real-time adjustments to maximize lead quality and ROI
- Focus on full-funnel impact: pipeline volume, deal-stage progression, and revenue
- Lead website optimization and partner with revenue operations to build the marketing automation engine including lead definition and workflows
- Develop the content ecosystem that solves for "broker/HR education" hurdles, effectively moving prospects from skeptical observers to advocates
- Partner with leadership to define the "anchor" pieces (research, industry reports, executive voice) that will influence the market to our advantage
- Break them up into consumable storylines that fit with each channel in the execution engine
- Partner with Sales and Revenue Operations to align demand gen efforts with broker and employer buying cycles
- Identify and apply AI and automation tools to improve productivity, reduce time-to-market, and optimize campaign performance
- Manage the demand generation budget, coordinating with external vendors and agencies to scale capacity as needed
Skills
- 8-10+ years of progressive B2B marketing experience, with a proven track record of scaling marketing efforts in a high-growth environment
- You possess the rare ability to think big-picture (market positioning, category creation) while remaining a hands-on builder and optimizer of content and campaigns
- You can simplify complex healthcare/financial concepts into compelling, disruptive stories that persuade C-suite executives and skeptical buyers
- You are as comfortable with a creative brief as you are with a CRM report
- You use data to challenge assumptions and drive better outcomes
- You thrive in fast-paced, resource-constrained environments, with deep expertise in marketing automation (HubSpot/Marketo), CRM systems, and digital advertising platforms (Google Ads, LinkedIn Ads)
- Deep expertise in B2B Healthcare or adjacent HR or employer benefits markets is strongly preferred
Benefits
- Medical, dental and vision insurance
- $4,400 annual HSA contribution
- Paytient Health Payment Account (HPA)
- Monthly lifestyle spending stipend
- Five weeks of annual PTO
- Week-long fully paid 'summer break' for all employees!
- Ten weeks of bonding leave for new parents
- Two weeks of caregiver leave
- Employer paid short-term and long-term disability
- 401k plan access with a 4% employer match
- Stock options in Paytient
Company Overview