Note: The job is a remote job and is open to candidates in USA. Farmers Insurance is a company focused on delivering peace of mind through a results-driven, high-performance culture that values creativity and accountability. The Marketing Campaign Specialist role supports the execution and optimization of direct mail and email acquisition campaigns, partnering with strategy leads to ensure campaign effectiveness and continuous improvement. This role involves managing campaign performance, budget tracking, and collaborating with internal and external teams to drive successful marketing initiatives.
Responsibilities
- Supports end-to-end build-out of direct mail and email campaigns, including technical softwares, campaign setup, deployment, and execution across platforms
- Leads management and optimization of in-market campaigns to deliver against key KPIs, including performance monitoring and ongoing data reporting
- Executes email campaigns within marketing platforms (e.g., Salesforce Marketing Cloud), including HTML coding, account personalization and template updates, ensuring accuracy and timely delivery
- Supports direct mail production and deployment, including coordination of campaign elements, production timelines and vendor deliverables
- Analyzes weekly campaign performance to feed into management reporting and supports audience management and segment creation within technology platforms
- Supports weekly performance analysis to identify optimization opportunities and implement improvements to direct mail and email campaigns that drive efficient leads into the funnel for conversion
- Partners with strategy leads, customer relationship team, and analytics teams to interpret performance results and translate insights into actionable campaign optimizations
- Supports management of campaign budgets by tracking spend, partnering with Finance on actuals and forecasting, and identifying opportunities to improve efficiency
- Contributes to testing initiatives (e.g., audience targeting, creative, cadence) and supports execution of test-and-learn plans to improve campaign performance
- Partners with internal teams and external vendors to ensure smooth execution, timely delivery, and high-quality campaign output
Skills
- High School Diploma or equivalent
- Bachelors degree in Marketing or related field
- Related experience creating and managing paid display and social campaigns, including management of DV360, Facebook, Twitter, and YouTube
- Demonstrated experience in performance marketing and ability to work across marketing department functions
- Track record of successful vendor management
- Demonstrated analytical skills
- Ability to synthesize complex data sets into actionable steps/initiatives
- Demonstrated time management and priority setting skills
- Ability to drive multiple projects to successful completion
- Strong verbal communication and listening skills
- Strong written communication skills
- Ability to build strong customer relationships
- Possesses a high degree of initiative
Benefits
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
Company Overview