Note: The job is a remote job and is open to candidates in USA. High Scale is a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. They are seeking a Marketing Copywriter who can craft high-converting scripts and ad copy that drives immediate action and sales for leading lifestyle and DTC brands.
Responsibilities
- Write High-Converting Video Scripts
- Craft direct-response scripts for UGC creators, actors, and voice-over artists
- Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA)
- Write specific visual notes alongside dialogue to guide editors and producers on the creative vision
- Develop Creative Concepts & Angles
- Research client products, competitors, and customer reviews to find unique 'angles' (e.g., 'The scientific approach to acne' vs. 'The morning routine aesthetic')
- Brainstorm varied hook concepts to test what grabs attention best (e.g., Shocking Statement vs. ASMR Visual)
- Write Ad Copy & Headlines
- Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads
- Ensure the tone of voice matches the specific brand persona—from edgy and humorous to clinical and trustworthy
- Iterate Based on Data
- Review performance data with the Strategy team. If a script has a high drop-off rate, rewrite the middle section. If the CTR is low, rewrite the hook
- Refresh successful winning ads with new script variations to combat creative fatigue
Skills
- 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies
- You understand the difference between 'brand writing' (building feelings) and 'direct response writing' (driving sales)
- You know how to grab attention instantly. You understand that if you don't win the first 3 seconds, the rest of the script doesn't matter
- You are concise. You can say more with fewer words
- You understand human desires and objections. You know how to weave social proof and urgency into a script naturally
- You can switch seamlessly between writing for a Gen Z skincare brand (slang, casual, fast) and a luxury home goods brand (elevated, descriptive, smooth)
- Perfect grammar and command of American English idioms/slang is required. You must understand the nuances of culture to write effective ads
Benefits
- Growth Opportunities: Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role.
- Relentless Innovation Culture: Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production.
Company Overview