Note: The job is a remote job and is open to candidates in USA. WorkSpan is building the world’s largest, trusted co-selling network. As the Marketing Operations and Analytics Manager, you will manage marketing automation operations, maintain marketing technology, and partner with teams to optimize campaigns while exploring AI tools to enhance performance.
Responsibilities
- Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing
- Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics
- Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel
- Design and maintain lead scoring and journey frameworks to ensure Sales gets high-quality leads with full context
- Build dashboards and reports that measure marketing performance, attribution, and ROI
- Explore and implement AI tools to accelerate campaign creation, personalization, and data management
- Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster
- Help shape how WorkSpan’s marketing team becomes an AI-first growth engine
Skills
- 4+ years in marketing operations, growth marketing, or demand generation roles
- Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent)
- Experience integrating with CRM systems (Salesforce preferred)
- Strong analytical and technical abilities—comfortable building workflows, managing data, and troubleshooting integrations
- Familiarity with UTM tracking, attribution, and funnel reporting
- Working knowledge of HTML/CSS and basic API/webhook logic
- Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.)
- Excellent communication and collaboration skills—especially across technical and creative functions
Company Overview