Note: The job is a remote job and is open to candidates in USA. Scalence L.L.C. is seeking a Market Research Manager Contractor to join their Enterprise Brand Insights Team. The role involves providing consumer insights to inform marketing strategies and managing primary research among B2B audiences to drive business outcomes for key strategic initiatives.
Responsibilities
- Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
- Lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, foundational audience insights, and ad-hoc custom qualitative and quantitative studies
- This entails effectively working with and managing third-party research partners
- Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners
- Partner with teammates to ensure research aligns to business needs and gains executive endorsement
- Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action
- Partner with a team of market researchers through vendor and agency partnership to deliver on the responsibilities listed above
- Design and execution of market research projects, including deciding on appropriate research methodologies, assessing pricing and feasibility, conducting analyses, writing reports creation, and presenting insights
- Perform data pulls and ad-hoc analyses to inform key business decisions
Skills
- Bachelor's Degree or Military experience
- At least 5 years of experience in a market research role (hands on primary research)
- Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology
- Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field)
- Experience leading brand health and communications tracking research
- Experience leading creative and media effectiveness research
- 3+ years experience in a market research role on the client side
- 2+ years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
- 2+ years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools
- 2+ years experience in a marketing strategy role
- 1+ year of experience managing advertising campaigns for Fortune 500 brands
Benefits
- W2 option
- Collaborative and innovative work environment.
- Opportunities for professional growth and development.
- Flexible working arrangements.
Company Overview