Note: The job is a remote job and is open to candidates in USA. Aker Ink PR & Marketing is seeking a Media Relations Strategist to enhance their public relations efforts. The role involves building media lists, crafting press releases, and securing media coverage to achieve client awareness and thought leadership goals.
Responsibilities
- Build and maintain targeted media lists using media database and online research
- Execute traditional media outreach aligned with clients’ goals, which includes:
- Identifying creative and relevant story ideas
- Developing targeted pitches for an array of business objectives
- Researching media targets for exclusive coverage
- Contribute to press release development
- Oversee the distribution of press releases, understanding the nuances between direct media distributions and newswires
- Oversee media interviews and offer sources guidance, as directed by senior leadership
- Oversee media monitoring and reporting efforts, which are defined by senior leadership
- Foster and maintain relationships with journalists
- Ensure all deliverables are accurate and on time
- Attend and participate in client meetings virtually or in person, as needed
- Complete other account services tasks, as assigned by senior leadership
Skills
- 5+ years professional experience in PR, marketing, communications or journalism
- 2+ years media relations experience at a PR agency
- Bachelor's degree in PR, marketing, communications, journalism or related field
- Proficient in AP Style
- Proficient with Cision and/or Muck Rack for media list development and research
- Proficient with media query services for pitching stories
- Highly punctual and deadline driven
- Takes a proactive role in professional development
- Driven to grow and seek out learning opportunities
- Must have your own computer (relevant software and subscriptions provided)
- Experience with CoverageBook is a bonus
Benefits
- 401(k) with company match
- Health insurance
- Dental insurance
- Vision insurance
- Short/long-term disability
- Life insurance
- Paid parental leave
- Flex scheduling upon approval
- Reimbursement/fees covered for industry association memberships and events
- Environment and culture that supports physical and mental wellness
Company Overview