Note: The job is a remote job and is open to candidates in USA. OKX is a leading crypto exchange focused on reshaping the future of finance through crypto. The Principal/Senior Product Manager will drive market growth in Latin America by identifying unique business opportunities, optimizing the user trading journey, and collaborating with cross-functional teams to enhance product offerings.
Responsibilities
- Identify and prioritize business and product opportunities specific to Latin American markets, including regional payment rails, local trading behaviors, regulatory nuances, and competitive gaps
- Build and maintain a deep understanding of the LatAm crypto and fintech landscape — including key competitors, user segments, regulatory trends, and macro factors that influence trading adoption
- Develop go-to-market product strategies tailored to LatAm user segments (e.g., first-time crypto users, active retail traders, remittance-driven users)
- Partner with regional BD, marketing, and operations teams to align product initiatives with local growth objectives
- Own and optimize the full user trading journey across APP and WEB — from discovery and onboarding (Markets, Chart analysis) through execution (Order placement, Chart trading, Position management) to post-trade review (Asset analysis, Trading journal)
- Define and execute the product roadmap for trading experience improvements in the region, balancing global platform capabilities with local user needs
- Analyze user behavior, funnel data, and feedback specific to LatAm markets to identify pain points and high-impact opportunities for conversion, retention, and engagement
- Develop strategies to serve diverse user profiles — from advanced traders to speculative and novice traders — adapting the product to their distinct preferences and requirements
- Work closely with Design, Engineering, Data, and Marketing to translate user insights into shipped product features and iterative improvements
- Collaborate with UX/UI designers to optimize trading interface layout and usability, ensuring a seamless and intuitive experience
- Partner with Engineering to ensure efficient feature implementation, maintaining a balance between innovation and operational feasibility
- Measure the impact of product initiatives through well-defined metrics, using data-driven insights to refine strategies and deliver measurable outcomes
Skills
- 5+ years of product management experience with a demonstrated track record in consumer-facing product, ideally in trading, fintech, or crypto
- Solid understanding of manual trading workflows across mobile and web — including the needs and behaviors of different trader personas
- Strong ability to translate user research and local market insights into actionable product roadmaps
- Excellent product sense, attention to detail, and a history of shipping products that users love
- Strong analytical skills — comfortable working with data to prioritize, validate hypotheses, and measure outcomes
- Proven cross-functional leadership — able to align design, engineering, data, and commercial teams around a shared vision
- Excellent written and verbal communication skills, with the ability to convey complex ideas clearly to diverse stakeholders
- Proficiency in Spanish and/or Portuguese. Candidates who can engage with LatAm users and stakeholders in local languages will have a strong advantage, though this is not a strict requirement
- Direct experience in the Latin American market — understanding of local user behaviors, payment ecosystems, regulatory environments, and cultural nuances across the region
- Hands-on trading experience in FX, stocks, or crypto
- Familiarity with technical analysis tools and charting platforms
- Experience working in globally distributed teams with cross-regional collaboration
Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
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