Note: The job is a remote job and is open to candidates in USA. Sovos Latinoamérica is a global leader in tax compliance solutions, dedicated to transforming how businesses navigate regulatory landscapes. The Product Marketing Manager will drive product-led growth and go-to-market strategies for B2B SaaS solutions, acting as a bridge between various teams to enhance customer value propositions and optimize revenue growth.
Responsibilities
- Lead end-to-end GTM planning and execution for product launches, feature releases, pricing changes, and strategic initiatives
- Develop positioning, messaging frameworks, and value propositions across multiple B2B SaaS product lines
- Serve as a cross-functional bridge across Product, Sales, Digital Marketing, UX, Customer Success, and Leadership to align GTM priorities
- Own sales enablement, including training decks, FAQs, competitive comparisons, and collateral, to equip sellers and accelerate revenue
- Create customer-facing content including blog posts, white papers, email campaigns, webinars, and landing pages tied to launches and market moments
- Conduct competitive analysis and market research to surface differentiation opportunities, emerging threats, and shifts in buyer behavior
- Partner with Digital Marketing and UX on SEO, paid search, website optimization, and conversion rate improvement across self-service and sales-assisted journeys
- Measure and report on acquisition, conversion, adoption, retention, and revenue; use data to refine strategy and improve outcomes
- Leverage AI-powered tools to accelerate content development, competitive research, and performance analysis
Skills
- 3–5 years of experience in product marketing, preferably within B2B SaaS
- Demonstrated ability to simplify complex product capabilities into clear, compelling customer-facing messaging
- Strong cross-functional collaboration skills with a track record of working across Product, Sales, Marketing, and Customer Success teams
- Advanced proficiency in Excel, including formulas, pivot tables, and data analysis to inform strategy and measure performance
- Minimal travel required (less than 25%), both domestic and international, to Sovos locations and events
- Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug test upon hire
- Experience working in or alongside a product-led growth motion is a plus
- Familiarity with Salesforce, Reprise, and WordPress preferred
Benefits
- Flexible Time-Off
- Comprehensive Health, Dental and Vision benefits
- 401(k) with employee sponsored match
- Bi-Weekly Meeting Free Days
- Mentoring Programs
- Globally recognized Training and Development programs
- Tuition Reimbursement, Time off to Volunteer, Charitable Giving Match, and more!
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