Note: The job is a remote job and is open to candidates in USA. The Sage Group’s client is looking for an Associate Manager for Product Marketing to join their Ads & Promotions Marketing team to help build products and tools to support advertisers using the client’s ads platform. The role will focus on defining the positioning for the advertising and promotions platform and the marketing strategy to launch new features and grow existing products for their Enterprise Advertisers and Partners.
Responsibilities
- Support B2B marketing strategies to drive adoption, and engagement to grow users of new and existing advertising and promotions products, in partnership with Product, Sales, and Business strategy
- Support building the ads & promotion products positioning, messaging, naming, and value propositions
- Develop audience insights with research and analytics to surface opportunities to business and product leadership to influence the product roadmap
- Lead cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Events, Business Strategy, Finance, and Analytics
Skills
- 2+ years of professional experience in AdTech Product Marketing or Product for at a corporate or startup environment
- Experience working in the CPG or restaurant industry, in house, or at an agency, or as a consultant
- Proven track record of driving successful go-to-market launches that drive adoption and bottom-line impact
- Data fluency - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns
- Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers
- SQL experience preferred
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