Note: The job is a remote job and is open to candidates in USA. Axonius is a fast-growing cybersecurity startup that transforms cyber asset intelligence into actionable insights. The Regional Marketing Manager - Central will focus on driving pipeline growth through localized demand generation programs and aligning marketing with sales strategies in the Central region.
Responsibilities
- Develop and implement a comprehensive, data-driven regional marketing plan specifically for the Central to meet defined sales pipeline and revenue targets
- Execute core demand generation program types including digital campaigns, regional events (conferences/roadshows), webinars, and account-based marketing (ABM) initiatives
- Track and measure the effectiveness (ROI) of all regional campaigns using marketing automation (Marketo/HubSpot/Splash) and CRM (Salesforce) data, providing regular KPI reports to leadership
- Align and enable the regional sales team by creating localized collateral, presentations, and outreach templates, and co-marketing with channel partners
Skills
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in B2B marketing, with a focus on regional or field marketing
- Proven experience developing and executing market-specific strategies in the Central regions
- Proficiency in utilizing both a major Marketing Automation Platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce)
- Experience marketing within the technology, cybersecurity, or SaaS industry sectors
- Demonstrated experience designing and executing Account-Based Marketing (ABM) campaigns
- Documented expertise in managing and reconciling a regional marketing budget
- Experience leading the planning and execution of regional trade shows and customer events
- Experience with localizing corporate content and case studies for a specific regional audience
- Post-graduate degree (e.g., MBA) or equivalent advanced experience
Benefits
- Stock options
- Attractive benefits
- An annual bonus
Company Overview