Note: The job is a remote job and is open to candidates in USA. ezCater is the #1 food tech platform for workplaces in the US, providing solutions for managing food needs. They are seeking a Retention and Lifecycle Marketing Manager to drive customer growth and retention efforts through strategic campaigns and data-driven insights.
Responsibilities
- Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging
- Design and continuously optimize customer onboarding flows that accelerate adoption for new customers
- Identify new activation milestones and build campaigns that reliably move users to them
- Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace, aimed at driving incremental orders
- Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates
- Identify areas for optimization and implement strategies to improve campaign effectiveness
- Use promotions effectively and cost-efficiently to change customer behavior
- Partner with the growth acquisition team to increase retention effectively and efficiently using paid media
- Utilize segmentation techniques to customize communications and marketing campaigns
Skills
- 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention
- Proven experience generating measurable business outcomes via lifecycle marketing
- Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns
- Experience with new customer onboarding programs and optimizations
- Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions
- Highly skilled at strategic thinking, planning and execution
- Strong communication skills; able to effectively collaborate across teams and influence colleagues
- Action-oriented with a 'get it done' mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead
- An affection for 'just figuring things out' and inventing any ideas or approaches that help us accomplish our objectives
- Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms
- Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable
- B2B2C/B2C e-commerce or marketplace experience is strongly preferred
Benefits
- Stock options that you’ll help make worth a lot
- 12 paid holidays
- Flexible PTO
- 401K with ezCater match
- Health/dental/FSA
- Long-term disability insurance
- Mental health and family planning resources
- Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
- A tremendous amount of responsibility and autonomy
- Wicked awesome co-workers
- Employee meal program (and many more goodies) when you’re in our office
Company Overview