Note: The job is a remote job and is open to candidates in USA. Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. They are seeking a highly driven Senior Account Manager to take ownership of important strategic accounts with major Mass Retail partners, driving account growth and ensuring flawless execution across the business.
Responsibilities
- Develop, execute, and continuously optimize performance marketing strategies across retailer media networks (e.g., Walmart Connect, Target Roundel, Lowe’s Media Network) to drive traffic, conversion, and revenue growth
- Monitor campaign performance against KPIs, leveraging data and insights to adjust bids, budgets, targeting, and creative to maximize ROI and retail media effectiveness
- Own and manage the full P&L for key Mass Retail accounts
- Develop and execute growth-focused sales, marketing, and channel strategies for both in-store and eCommerce businesses
- Build and maintain strong relationships with retail partners, acting as the primary point of contact
- Analyze performance, market trends, and category dynamics to optimize assortment, pricing, promotions, and forecasting
- Navigate retailer-specific systems and portals (e.g., Target Partners Online, Walmart Retail Link, Lowe’s Vendor Portal) to manage item setup, reporting, forecasting, and compliance
- Utilize and oversee EDI workflows, ensuring accurate order flow, chargeback prevention, inventory alignment, and operational efficiency
- Collaborate cross-functionally with Marketing, Operations, Finance, Supply Chain, and Product teams to ensure best-in-class execution
- Lead quarterly and annual business reviews and deliver clear, compelling presentations to internal and external stakeholders
- Guide direct reports and functional team members by identifying opportunities for growth, leveraging team strengths, and developing members toward organizational effectiveness
Skills
- 11+ years of account management experience, preferably with Mass Retailers (Target, Walmart, Lowe's, or similar)
- Proven proficiency in performance marketing, including KPI development, campaign analysis, and data-driven strategy formation, ideally within retail media networks
- Proven experience owning P&L and delivering revenue growth in retail or CPG environments
- Strong understanding of omnichannel retail, including in-store and online merchandising fundamentals
- Demonstrated proficiency with retailer portals (e.g., Retail Link, Partners Online, Lowe's systems) and EDI processes
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
- Leadership experience managing or mentoring team members
- Outstanding communication, relationship-building, and presentation skills
- A strategic thinker with a hands-on, results-driven approach
- History of autonomous work without direct regular oversight
- Bachelor's degree required
Benefits
- Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
- Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
- Up to $2,000 annual funding toward HSA accounts
- Medical, transit, dependent care FSA
- Infertility coverage offered on all medical plans
- Generous parental leave program and flexible return options
- Company-paid life and AD&D insurance
- Company-paid short and long-term disability insurance
- 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
- Employee Assistance Program (EAP) and other mental health and wellness perks
- Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
- Paid 5-week sabbatical leave after 10 years of employment
- Annual continuous learning benefit up to $1,000 per person, per fiscal year
- Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
- Generous team member merchandise discount
- Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance
- Travel to one of our local offices within your first three months of employment so you can meet and train with your new team in-person
- You may also get to travel an additional 1 – 2 times a year for events such as team retreats, offsites, or learning and development opportunities
Company Overview