Note: The job is a remote job and is open to candidates in USA. HoYoverse is a company committed to creating immersive virtual world experiences for players around the world. They are seeking a Senior Brand Marketing Manager to grow Genshin Impact’s player base in North America through strategic planning, media campaigns, and collaboration with internal and external partners.
Responsibilities
- Partner with Shanghai team to do the strategic plan on targeting new audience segments
- Increase new install lift for existing live service beats
- Increase brand awareness and shifting intent for aware, but non-players
- Call back churn user with important beats
- Deliver high-impact media campaigns
- Design overall media campaign with Shanghai team
- Source suitable venders and manage the whole process for media plan execution
- Set and achieve ambitious media campaign objectives
- Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
- Increase overall in-house media capabilities
- Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
- Explore and maintain NA local media resource
- Negotiate with media agencies and partners to deliver the most value
- Establish results-oriented post-mortem process
Skills
- Strong organizational and planning skills
- Excellent time and efficiency management skills
- Fluent with social analytics tools
- Good habit of focusing on details
- Strong written and verbal communication and presentation skills
- Ability to think critically and solve problems
- You demonstrate enthusiasm passion and strong interests in Game
- Experience in cross-departmental cooperation and teamwork
- Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
- Gaming background, have launched one major AAA integrated media campaign
- Free-to-play / live service campaign is a big plus
- Chinese is a big plus
Benefits
- Competitive salary
- 100% employer-paid healthcare premiums for you and your dependents
- Generous paid time off
- 401K/ RRSP plan
- Employer-paid life and disability insurance
- Team-building activities throughout the year
- Flexible working hours
- You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best
Company Overview