Note: The job is a remote job and is open to candidates in USA. SharkNinja is a global product design and technology company that focuses on innovative lifestyle solutions. They are seeking a Senior Consumer Insights Analyst to lead consumer insights efforts, ensuring that consumer feedback drives product innovation and development.
Responsibilities
- Serve as a consumer insights lead within cross-functional teams, connecting consumer and market intelligence to product development priorities and go-to-market strategy
- Own the full research lifecycle; from designing discussion guides and surveys to moderating sessions, analyzing data, and delivering clear, actionable findings within budget
- Surface latent needs and unmet pain points, translating consumer feedback into specific innovation and product improvement recommendations
- Define the right methodology for each research challenge, selecting and managing external partners to deliver high-quality, efficient execution
- Synthesize quantitative and qualitative inputs into strategic narratives that advance decision-making across product and marketing teams
- Operate with a high degree of autonomy, managing multiple workstreams simultaneously and delivering with minimal direction
Skills
- Bachelor's degree in Marketing, Psychology, Consumer Behavior, or a relevant quantitative field
- 4–7 years of consumer research experience
- Proven expertise across core methodologies including Concept Testing, TURF, Pricing Sensitivity, Packaging Evaluation, and Segmentation
- Hands-on experience moderating focus groups and conducting one-on-one interviews
- Familiarity with IHUTs and in-home or in-store research environments
- Experience managing research vendors and agency partners
- Willingness to be in-office 3 days per week to foster collaboration and cross-functional impact
- CPG or consumer electronics industry experience preferred
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- Employee stock purchase program
- Life insurance
- AD&D
- Short-term disability insurance
- Long-term disability insurance
- Generous paid time off
- Company holidays
- Parental leave
- Identity theft protection
- Pet insurance
- Pre-paid legal insurance
- Back-up child and eldercare days
- Product discounts
- Referral bonus program
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
- High impact Learning Programs featuring bold voices redefining what’s possible
Company Overview
Company H1B Sponsorship