Note: The job is a remote job and is open to candidates in USA. AC Lion Digital Executive Search is representing a well-established global live experiences platform. They are seeking a Senior Manager, Global Event Marketing to drive growth strategy and oversee ticket sales performance across various markets, while collaborating closely with local producers to enhance marketing campaigns and partnerships.
Responsibilities
- Own ticket sales performance across assigned markets, with a relentless focus on sell-through rate, average ticket price, and contribution margin per show
- Build and maintain systems to monitor sales velocity across every market, identifying at-risk shows early and deploying playbooks to improve performance before show day
- Coach local producers one-on-one through underperforming shows, from messaging and audience targeting to last-minute partnerships and grassroots activations
- Set market-level growth targets in partnership with local producers and drive accountability, despite producers not being directly incentivized on these metrics
- Develop pricing strategies grounded in local population, competitive landscape, and demand data to help producers confidently move into premium pricing tiers
- Build a tiered coverage model across dozens of markets, identifying which require weekly one-on-one support, monthly check-ins, or scalable resources such as newsletters and playbooks
- Continually reassess market prioritization as producers and markets mature
- Develop marketing campaigns, experiential concepts, and seasonal tentpole initiatives that producers can activate locally
- Create and pitch new show formats and experiences, both within and beyond music, to increase attendance and ticket revenue
- Build campaign briefs, creative assets, and turnkey toolkits that enable producers across time zones to execute consistently and on brand
- Drive partnership revenue through a producer-led sourcing model, coaching local teams to identify, pitch, and close sponsorship opportunities
- Personally source, pitch, and close select partnerships ranging from neighborhood activations to larger sponsorships
- Develop repeatable partnership playbooks and training programs that improve the network's ability to secure partnerships at scale
- Support local execution of centrally sourced partnerships to ensure high-quality activations and maximize revenue
- Lead regular trainings, office hours, and one-on-one coaching sessions focused on marketing, partnerships, and paid and organic social media
- Identify top-performing producers, document best practices, and share successful strategies across the network
- Maintain a centralized library of marketing assets and playbooks to support consistent execution across all markets
- Track campaign performance across reach, engagement, conversion, and contribution margin, while building monthly reporting that brings analytical rigor to a historically intuition-driven organization
- Run structured experiments across markets and scale successful strategies into network-wide best practices
- Partner with the central marketing team to ensure local insights inform global strategy and vice versa
Skills
- 5+ years of experience driving growth within live events, experiences, hospitality, music, or a comparable consumer-facing business, with a track record of owning revenue targets
- Hands-on experience managing marketing channels for live events or experiences, with a strong understanding of social media, email marketing, and grassroots promotion
- A community builder who enjoys developing local leaders and strengthening distributed, independent networks
- Proven success in local partnerships, grassroots marketing, and sponsorship sales that directly drive revenue
- An effective coach who can quickly identify opportunities for improvement and help others succeed
- Operationally rigorous, with experience building dashboards, conducting sales reviews, and proactively managing performance
- Comfortable combining data with intuition to develop pricing and growth strategies tailored to individual markets
- A strong cross-functional communicator who can move seamlessly between strategic planning and tactical execution
- Thrives in ambiguous, fast-paced, globally distributed environments while collaborating across multiple time zones
Company Overview