Note: The job is a remote job and is open to candidates in USA. athenahealth is a company focused on creating a thriving ecosystem that delivers accessible, high-quality healthcare. They are seeking a Senior Manager of Marketing Operations to lead orchestration and automation strategy across the buyer journey, ensuring data-driven engagement and collaboration across teams to improve marketing efficiency and impact.
Responsibilities
- Design and govern the operational framework for how prospects move across marketing programs, nurture streams, digital experiences, SDR motions, events, and campaigns working in close partnership with the inbound/outbound strategists
- Own contact strategy, including audience prioritization, communication frequency standards, eligibility rules, and engagement governance
- Define how competing programs should be prioritized when multiple teams are targeting the same audience
- Partner with Demand Generation and Digital Experience teams to ensure campaign and channel strategies fit into a coordinated buyer journey
- Support in the planning stages of new journeys helping to define audience strategy, automation needs, suppression logic and handoff requirements before campaigns launch
- Translate journey strategies into clear operating rules, automation logic, program governance, and scalable execution models
- Identify gaps, overlaps, and friction across the buyer experience and recommend improvements to simplify and improve engagement
- Define journey logic, entry and exit criteria, trigger rules, suppression logic, and prioritization standards across lifecycle programs. Document orchestration rules, lifecycle logic, campaign interaction models, and governance standards
- Define scalable ways of working that allow teams to execute coordinated journeys without slowing down campaign velocity
- Partner with Marketing Operations peers responsible for campaign execution, lead flow, platform administration, analytics, and AI enablement
- Continuously test and refine journey logic, segmentation, personalization, and automation approaches through structured experimentation
- Support broader marketing transformation efforts by helping translate strategic priorities into scalable operating models, workflows, and execution plans
- Partner with Marketing, Sales, Revenue Operations, IT, and AI leadership to identify opportunities to modernize how marketing work gets done through process improvement, automation, and AI-enabled capabilities
- Proactively assess cross-functional workflows to uncover opportunities for automation, AI, and process optimization, and lead initiatives to implement improvements through influence and partnership
- Operationalize AI-enabled capabilities in partnership with AI leadership, ensuring use cases are practical, measurable, and aligned to business priorities
- Support adoption of new tools, workflows, and AI-enabled capabilities across the marketing organization through documentation, enablement, stakeholder alignment, and change management
- Help define repeatable frameworks, best practices, and governance approaches that enable marketing teams to scale transformation efforts consistently
- Serve as a connector between strategy and execution, helping teams move from transformation concepts to measurable, operationalized programs
Skills
- 7+ years in Marketing Operations, Lifecycle Marketing, Demand Generation, Revenue Operations, or a related B2B marketing role
- Familiarity with AI-enabled marketing capabilities and a track record of applying them in real-world use cases
- Experience building segmentation, personalization, suppression, prioritization, trigger, and eligibility frameworks
- Strong understanding of lifecycle architecture, data flows, lead management, audience governance, and marketing-to-sales handoff processes
- Experience designing and governing complex customer journeys, nurture programs, campaign interaction models, or lifecycle engagement strategies
- Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
- Strong analytical skills with experience using reporting/BI tools (Tableau, Power BI, or similar)
- Systems thinker with the ability to design and communicate complex workflows
- Strong collaborator who can influence across teams and translate strategy into execution
- Strong understanding of data models, data flows, and lifecycle architecture
- Strong collaborator who can influence Marketing, Sales, and IT
- Ability to translate strategy into execution and communicate complex concepts to non-technical stakeholders
- Demonstrated experience applying AI in marketing use cases (e.g., segmentation, personalization, lead scoring, journey decisioning, campaign optimization)
- Familiarity with modern AI tooling (e.g., generative AI, predictive analytics, CDPs, intent data platforms) and ability to evaluate/build use cases
- Understanding of prompt engineering, workflow automation, and/or integration of AI into marketing stacks
- Knowledge of AI governance, data privacy, and ethical considerations in marketing applications
Benefits
- Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
- We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
- In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons.
- We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Company Overview
Athenahealth is a provider of medical practice automation and claims management software to medical groups and health systems. It is a sub-organization of Bain Capital. It was founded in 1997, and is headquartered in Watertown, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is http://www.athenahealth.com.