Note: The job is a remote job and is open to candidates in USA. Avalara is an AI-first company that has built an industry-leading cloud compliance platform. The Senior Partner Marketing Manager will build integrated partner marketing campaigns to drive pipeline growth and partner engagement, collaborating with various teams to deliver full-funnel programs that support referral, co-sell, and co-marketing motions.
Responsibilities
- You will build partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions
- You will collaborate with Partner Managers and team members to build full-funnel campaign strategies that grow awareness, engagement, and conversion
- You will oversee execution of multi-touch partner campaigns, managing timelines, and content milestones to ensure high-quality launches
- You will develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals
- You will oversee in-channel activation plans for assigned campaigns, ensuring targeting, schedule, and sequencing align with partner expectations and program goals
- You will build referral and co-marketing campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24, ensuring seamless integration across systems
- You will use AI tools to support audience segmentation, targeting, campaign optimization, and performance analysis
- You will partner with Marketing Operations to ensure tools and data flows support partner campaign execution and reporting needs
- You will build relationships with team members including Revenue Marketing and Strategic Alliances, ensuring agreement on campaign priorities and execution
- You will work directly with partner contacts to coordinate campaign execution, align expectations, and ensure delivery of joint initiatives
- You will deliver partner-sourced pipeline performance, including IPR MQLs and SQLs tied to assigned partners and programs
- You will monitor campaign inputs to improve conversion rates, pipeline velocity, and overall program effectiveness
- You will report on partner program contributions to segment pipeline, providing recommendations to improve performance
- You will improve campaigns by using data, automation, and AI-driven insights
Skills
- 8+ years of experience in B2B marketing, specifically in partner marketing with a focus on demand generation, or channel marketing within a SaaS environment
- Experience implementing partner marketing programs that contribute to pipeline generation and revenue outcomes
- Understanding of partner marketing motions, including referral, co-sell, and co-marketing programs
- Experience implementing multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24)
- Familiarity with applying AI tools for segmentation, targeting, and campaign optimization
Benefits
- Annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role
- Paid time off
- Paid parental leave
- Private medical, life, and disability insurance
- Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture
- A total of 8 employee-run resource groups, each with senior leadership and exec sponsorship
Company Overview
Company H1B Sponsorship