Note: The job is a remote job and is open to candidates in USA. PlugandPlay Talent is partnering with a growing B2B SaaS company seeking a Senior Product Marketing Manager to shape product positioning and bring new solutions to customers. This strategic role involves collaboration with various teams to define messaging and support go-to-market initiatives in a competitive market.
Responsibilities
- Own product positioning and messaging across the portfolio
- Lead go-to-market planning for new products and feature launches
- Create sales enablement materials including battlecards, presentations, and competitive messaging
- Partner with Product and Sales to translate technical capabilities into compelling customer value
- Conduct market and competitive research to identify trends and opportunities
- Support pricing, packaging, and product launch strategies
- Work with the content and demand generation teams to develop thought leadership, customer stories, webinars, and campaign messaging
- Become the internal expert on customers, buyers, and the competitive landscape
Skills
- Product Marketing experience in B2B SaaS
- Experience building positioning, messaging, and GTM strategies for enterprise software
- Strong collaboration skills and experience working cross-functionally with Product, Sales, and Marketing
- Excellent communication and storytelling abilities
- Experience creating sales enablement content and launching new products
- FinOps, DevOps, Cloud Management, SaaS Management, IT Operations, Technology Expense Management, or similar enterprise software
- Competitive intelligence, analyst relations, or category marketing
Benefits
- Role is fully remote, EST time zone preferred but not a deal breaker
Company Overview