Note: The job is a remote job and is open to candidates in USA. BRIDGE is currently seeking a Senior Product Marketing Manager who will own positioning, messaging, sales enablement, and customer storytelling across the BRIDGE portfolio. This role is highly visible and involves translating what Bridge builds into clear market value while collaborating with sales and product teams.
Responsibilities
- Own and evolve company, product, and solution messaging frameworks that ladder up to Bridge’s master narrative
- Create differentiated positioning that clearly communicates BRIDGE's value in the market
- Translate complex technical capabilities into compelling customer benefits
- Maintain messaging frameworks and narrative consistency across all channels
- Partner closely with sales leadership to improve go-to-market effectiveness
- Create and maintain sales decks, one-pagers, battlecards, and objection-handling materials
- Develop industry, vertical, and audience-specific messaging
- Lead key customer and prospect presentations
- Build a scalable customer story and case study program
- Conduct customer interviews and identify proof points that demonstrate business impact
- Develop customer-facing content that supports both sales and marketing efforts
- Partner with Customer Success and Sales to surface new storytelling opportunities
- Own go-to-market strategy for product and solution launches, from audience and positioning through enablement, rollout, and post-launch measurement
- Partner with Product and leadership to support launches
- Synthesize competitive and market intelligence into actionable recommendations for Sales, Product, and Leadership
- Deliver competitive insights and recommendations to internal stakeholders
- Drive future messaging and strategic positioning based on market feedback
- Contribute to thought leadership initiatives, presentations, reports, and industry content
- Collaborate with creative partners to bring narratives to life across channels
Skills
- 6-10+ years of product marketing, solutions marketing, or go-to-market experience
- Experience in adtech, martech, media, data, measurement, identity, or adjacent technology sectors
- Proven track record of owning and executing successful product or solution launches end-to-end
- Experience translating market research and customer insights into go-to-market strategy
- Exceptional written and verbal communication skills
- Strong storytelling and presentation development capabilities
- Experience creating sales enablement materials and supporting revenue teams
- Ability to synthesize complex concepts into clear, customer-centric narratives
- Comfortable operating in a fast-paced, evolving organization
- Proven ability to influence cross-functional stakeholders
- Experience marketing data, identity, audience, measurement, or activation solutions
- Familiarity with agencies, brands, and the advertising ecosystem
- Experience supporting enterprise or consultative sales organizations
- Experience conducting customer research and developing case studies
- Bachelor's degree in marketing, business, or related field
Benefits
- Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
- Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
- 401(k) with company match to help you build long-term financial security.
- Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
- Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.
Company Overview