Note: The job is a remote job and is open to candidates in USA. ARB Interactive is the team behind Modo Casino, a leading Social+ platform in the US. The Sr. Manager, Organic Growth will be responsible for owning Modo's organic growth strategy across SEO, ASO, and GEO, driving measurable user and revenue growth from organic discovery.
Responsibilities
- Own Modo's organic growth strategy across SEO, ASO, and GEO. Three surfaces, one function, one roadmap
- Build and run Modo's SEO program end to end. Technical foundation, content strategy, keyword strategy, reporting cadence. You'll ship the work yourself and write tight, well-scoped tickets for engineering when dev resources are needed
- Lead Modo's ASO program across iOS and Google Play. Treat the listing as both a discovery surface and a conversion surface, with continuous testing across keywords, screenshots, copy, and ratings
- Build Modo's POV and execution playbook for GEO and AI-driven discovery. How does Modo earn citations, mentions, and sourced answers in LLM-driven search? You'll set the strategy and ship the work
- Translate organic opportunity into prioritized roadmaps. Look at a long list of keyword, technical, and emerging-surface opportunities and know which three things will actually move the needle this quarter
- Build the reporting cadence for organic. Rankings, organic traffic, store conversion, share of voice across surfaces. Make it visible to leadership and tie it back to business impact, not vanity metrics
- Make the case for the tooling, content investment, and engineering support the function needs to scale
- Stay close to algorithm changes, AI search shifts, and category dynamics across social casino, iGaming, and adjacent verticals
Skills
- 5+ years of organic growth experience with strong technical SEO at the core
- A track record of moving organic rankings, traffic, and conversion for a real brand — and the receipts to back it up
- A real history of expanding beyond core SEO into adjacent organic surfaces
- A builder, not a manager of builders
- Strong commercial instinct
- Sharp prioritization
- Strong communication
- Comfort working cross-functionally with engineering, product, content, creative, and the broader marketing team
- Energized by a build
- Experience in social casino, iGaming, sports betting, or other regulated consumer categories
- Hands-on experience driving both SEO and ASO at a consumer mobile app at scale
- Experience growing organic as a meaningful share of acquisition in a competitive paid category
- Demonstrated track record showing up in LLM-driven discovery surfaces
Company Overview