Note: The job is a remote job and is open to candidates in USA. Altera Digital Health is seeking a Senior Portfolio Marketing Specialist to support marketing initiatives across its business units and solution teams. The role involves developing and executing strategic marketing programs to drive awareness, engagement, and pipeline growth while collaborating closely with Sales and leadership to ensure alignment with organizational priorities.
Responsibilities
- Drive marketing efforts in support of Altera Digital Health business units and solution teams, aligning initiatives to organizational growth objectives
- Collaborate with business unit leadership to develop and execute strategic marketing plans and campaigns
- Partner closely with Sales teams to ensure marketing materials, campaigns, and sales messaging are consistent, relevant, and aligned to client needs
- Work cross-functionally with Creative, Communications, and Marketing Operations to execute campaigns, develop content, and optimize performance
- Create and manage marketing assets including presentations, sales collateral, customer communications, digital content, and campaign materials
- Execute and project manage multiple concurrent marketing initiatives, ensuring timelines, deliverables, and business objectives are achieved
- Track, analyze, and report campaign performance metrics and marketing results to business unit leadership on a regular basis
- Provide strategic recommendations and insights based on campaign performance, market trends, and stakeholder feedback
- Support special projects and cross-functional initiatives requiring strategic marketing leadership and collaboration
Skills
- 5+ years of relevant marketing experience
- Demonstrated experience partnering with Sales teams to develop aligned messaging, enablement materials, and go-to-market strategies
- Strong understanding of integrated marketing campaigns, content strategy, and demand generation principles
- Experience collaborating across cross-functional teams and managing multiple complex projects simultaneously
- Strong analytical skills with experience measuring campaign performance and presenting results to leadership
- Advanced understanding of marketing strategy, business planning, and market positioning
- Advanced MS Office Suite skills (PowerPoint, Word, Excel, Teams)
- Excellent written, verbal, presentation, and communication skills
- Strong project management mindset with attention to detail and the ability to thrive in a fast-paced environment
- 2–3 years at a senior specialist level or equivalent experience
- Experience supporting B2B marketing initiatives, preferably within healthcare IT
- Bachelor's Degree in Marketing, Communications, Business, or related field
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