Note: The job is a remote job and is open to candidates in USA. Highwire is a strategic marketing communications agency that partners with companies to navigate complexity and lead markets. The Vice President, Media Strategy is responsible for driving high-impact earned media strategy and execution for B2B technology, professional services, and financial services clients.
Responsibilities
- Develop and execute integrated earned media strategies for B2B technology, professional services, and financial services clients, focused on measurable outcomes and high-impact coverage
- Serve as a senior media lead across key accounts, directly shaping media plans, outreach strategy, and reporter engagement
- Drive proactive and reactive media programs including product launches, executive visibility, corporate milestones, funding announcements, M&A, and thought leadership campaigns
- Apply media analytics and performance insights to continuously refine pitching strategy, messaging, and storytelling approaches
- Provide senior-level counsel in support of crisis and issues communications as needed
- Build and maintain strong, active relationships with top-tier business, technology, and professional services journalists across national and industry-specific outlets
- Act as a trusted media advisor to senior clients, helping shape messaging, narrative positioning, and executive communications strategy
- Partner with account teams to ensure earned media strategy is fully integrated across owned, shared, and digital channels
- Elevate client storytelling by identifying timely news angles and positioning opportunities within the broader media landscape
- Play an active role in new business pitches, contributing media strategy frameworks, competitive media insights, and differentiated storytelling approaches
- Help shape Highwire’s point of view in competitive RFP processes through creative, insight-driven media thinking
- Leverage media expertise and relationships to strengthen pitch strategies and support account growth
- Contribute to the development of new media-driven offerings that expand agency capabilities and revenue opportunities
- Mentor and develop junior and mid-level media team members, strengthening media strategy and execution capabilities across the agency
- Collaborate closely with strategy, content, digital, and creative teams to deliver integrated client programs
- Contribute to agency-wide training, best practices, and knowledge-sharing initiatives to elevate overall media excellence
Skills
- 8–12 years of media relations experience in PR, communications, or journalism, with deep expertise in B2B technology, professional services, and/or financial services media
- Demonstrated track record as a hands-on media practitioner with strong, active relationships with business and technology journalists
- Experience contributing to new business pitches, including RFP development, presentations, and agency capabilities discussions
- Proven ability to develop and execute earned media strategies that deliver measurable results
- Strong client counseling experience, including direct interaction with senior executives
- Experience mentoring junior team members in a fast-paced, agency environment
- Exceptional written and verbal communication skills, with strong editorial judgment and narrative development ability
- Familiarity with media analytics tools and a data-informed approach to optimizing media performance
Benefits
- Competitive benefits package with medical, dental, and vision coverage
- 401(k) matching
- Generous paid time off
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- 501c3 donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
Company Overview