Note: The job is a remote job and is open to candidates in USA. 2U is a company dedicated to making learning limitless through their online learning platform, edX. They are seeking a VP of Growth Marketing to lead marketing strategies, drive learner acquisition, and enhance platform efficiency.
Responsibilities
- Own the day-to-day marketing strategy and execution for the edX platform
- Drive growth in platform traffic, learner acquisition, and conversion
- Build the internal marketing capability for the platform
- Define the team structure and partner with CMO in hiring key roles
- Lead SEO and organic discovery strategy for the platform
- Manage the annual paid media budget focused on efficient learner acquisition
- Establish lifecycle marketing programs that move learners from discovery to enrollment
- Partner with product and analytics teams to drive experimentation and performance measurement
Skills
- 10+ years of experience in growth, performance marketing, or digital marketing leadership
- Experience leading growth for an international consumer marketplace, digital platform, or large-scale content site
- Demonstrated success driving organic traffic growth and customer acquisition at scale
- Deep experience with SEO, organic discovery, and performance marketing channels
- Experience managing marketing budgets and acquisition efficiency (CAC)
- Experience building and scaling high-performing marketing teams
- We will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week
Benefits
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous paid holidays and leave policies, including unlimited PTO
- Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Company Overview