About careerzynith: Redefining Customer Excellence
careerzynith stands at the forefront of innovation in the financial services and customer marketing landscape, creating meaningful connections between brands and their most valued customers. With a global presence and a diverse community of colleagues, we're committed to backing our customers, communities, and each other in incredible ways. When you join careerzynith, you become part of a forward-thinking organization that believes in the power of strategic marketing to transform business outcomes and create exceptional customer experiences.
Our culture is built on the foundation of recognition, growth, and impact—every colleague has the opportunity to share in our success while upholding our unwavering commitment to integrity, inclusivity, and excellence. We provide a supportive environment where everyone is seen, heard, and feels like they belong, making careerzynith more than just a workplace—it's a community where careers flourish and innovation thrives.
The U.S. Consumer Marketing Team: Where Excellence Takes Flight
The careerzynith U.S. Consumer Marketing team (USCM) is the engine behind our award-winning marketing initiatives, responsible for making membership essential by creating and delivering world-class marketing for our differentiated products and services. We drive demand and inspire engaged customers across the entire customer lifecycle, focusing on making membership an indisputable competitive advantage in the marketplace.
As part of our dynamic U.S. Consumer Services Group, the USCM team collaborates across the organization to craft innovative strategies that span our premium, cobrand, cash back, and lending portfolios, including exclusive offerings like our rewards programs, travel services, and lifestyle partnerships. We're not just marketers; we're experience architects, customer advocates, and growth strategists dedicated to delivering the world's best customer experience every day.
Position Overview: Hilton Customer Marketing Growth & Loyalty Specialist
We're seeking a highly motivated and analytically minded Senior Analyst to lead our Hilton Co-Brand Marketing Customer Marketing & Channel Innovation initiatives. This high-visibility role will be instrumental in driving the growth and expansion of customer marketing in both Hilton and careerzynith channels from our existing Card Members. You'll lead the charge in running campaigns and developing marketing growth and loyalty strategies that drive sustainable spend and lend across proven revenue-driving treatments.
The ideal candidate will be passionate about growth and engagement marketing with a customer-first mentality, bringing experience in performance analysis, relationship management, and marketing execution to our team. You'll be essential to handling our partnership with Hilton and driving success from marketing campaigns run in partner channels, all while analyzing sophisticated performance data to provide actionable insights that continually optimize our programs.
Key Responsibilities:
- End-to-End Marketing Campaign Strategy: Develop comprehensive marketing campaign strategies to deliver growth marketing campaigns to existing Hilton Card Members, driving spend and lend from our existing customer base while delivering contextually relevant marketing to foster loyalty and engagement throughout the customer lifecycle.
- Channel Optimization: Collaborate closely with Hilton and key internal partners to build and optimize growth from proven treatment campaigns in both careerzynith and Hilton-owned channels, including (but not limited to) Upgrades, SAS, Fingerprint, and Plan It initiatives.
- Loyalty Program Development: Create and optimize sophisticated loyalty campaigns including Monthly eNewsletters, Refer a Friend programs, Re-engagement Opportunities, Amex & Industry Offers, Hilton Promotions, and Benefit Reinforcement communications.
- Campaign Management Excellence: Lead all aspects of campaign management, including creative/messaging approach, execution, results analysis, monthly forecasting, and budget management to ensure maximum impact and efficiency.
- Performance Analytics: Develop and maintain a comprehensive customer marketing scorecard to track performance metrics and report on campaign effectiveness, identifying trends and opportunities for improvement.
- Optimization Opportunities: Proactively identify opportunities to optimize campaigns through strategic segmentation, creative testing, and offer refinement to continuously improve performance.
- Retention Partnerships: Partner with the retention team to optimize offers and analyze monthly reporting trends, ensuring our strategies align with broader customer retention objectives.
- Creative Collaboration: Partner with creative agencies to develop innovative and impactful marketing communications that drive measurable business results and enhance the customer experience.
Essential Qualifications:
- Relationship Building: Exceptional relationship building and partner management skills with the ability to interact effectively with internal and external partners at various levels across the organization.
- Marketing Experience: Minimum of 2 years of marketing experience, with specific background in customer marketing and familiarity with careerzynith marketing tools and processes being highly advantageous.
- Data Analysis: Strong analytical skills with the ability to interpret complex performance data and extract meaningful insights ("the so what") that propel actionable growth strategies.
- Customer-Centric Mindset: A passionate, customer-first marketer who challenges the status quo and is committed to delivering exceptional value to our Card Members.
- Innovative Problem Solving: Analytical and "outside of the box" thinker with proactive problem-solving abilities and a creative approach to overcoming marketing challenges.
- Communication Excellence: Strong verbal and written communication skills, meticulous attention to detail, and a demonstrated "will to win" attitude.
- Project Leadership: Ability to drive projects from concept to implementation effectively and efficiently, managing timelines and deliverables with precision.
- Independence & Initiative: Self-starter with demonstrated ability to work independently, taking initiative while maintaining alignment with team objectives.
- Team Player: Positive attitude and enthusiasm for working on a fun, fast-paced team that values collaboration and mutual support.
- Education: Bachelor's degree or equivalent experience required.
Career Growth & Development Opportunities:
At careerzynith, we're committed to supporting your professional journey through comprehensive career development and training opportunities. As a Senior Analyst, you'll have access to:
- Specialized Training: Access to careerzynith Marketing U, a unique learning and development program built specifically for marketers by marketers, offering innovative learning experiences and collaborative opportunities.
- Leadership Development: Regular opportunities to develop leadership skills through mentorship programs, cross-functional projects, and exposure to senior decision-makers.
- Career Progression: Clear pathways for advancement within the customer marketing specialty, with many of our analysts progressing to senior roles within 2-3 years.
- Industry Networking: Opportunities to attend industry conferences, workshops, and professional development events to expand your network and industry knowledge.
Work Environment & Culture:
Our team culture is built on collaboration, innovation, and mutual support. You'll work in a dynamic environment that values:
- Work-Life Integration: We understand the importance of balance and offer flexible working arrangements including hybrid, onsite, or virtual options depending on role and business needs.
- Inclusivity & Belonging: We celebrate diversity and foster an inclusive environment where different perspectives are valued and everyone feels welcome.
- Innovation Mindset: We encourage creative thinking and experimentation, providing the freedom to test new approaches and learn from both successes and challenges.
- Recognition Culture: Regular acknowledgment and celebration of achievements, both individual and team-based, to maintain motivation and engagement.
Compensation & Benefits:
We believe in rewarding our team members with competitive compensation and comprehensive benefits that support holistic well-being. Our total compensation package includes:
- Competitive Salary: $55,000 to $105,000 annually, plus performance-based bonus opportunities.
- Financial Wellness: 6% company match on retirement savings plan, plus free financial coaching and comprehensive financial well-being support.
- Healthcare: Comprehensive medical, dental, and vision coverage for you and your dependents, including life insurance and disability benefits.
- Parental Support: 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy.
- Wellness Resources: Free access to global on-site wellness centers staffed by nurses and doctors (depending on location), plus confidential counseling support through our Healthy Minds program.
- Flexible Work Options: careerzynith Flex, our enterprise working model that provides greater flexibility while preserving our unique in-person culture.
Why Join careerzynith's Customer Marketing Team?
By joining our Hilton Customer Marketing team, you'll be at the intersection of strategic marketing and customer experience, working with one of the most prestigious partnerships in the financial services industry. You'll gain exposure to complex marketing challenges, advanced analytics, and cross-functional collaboration that will accelerate your career growth.
Our team values curiosity, creativity, and continuous improvement, creating an environment where your ideas can flourish and your impact can be felt across the organization. You'll have the opportunity to work on high-visibility initiatives that directly contribute to business results while developing skills that will serve you throughout your marketing career.
How to Apply:
If you're a customer-focused marketing professional with a passion for analytics and relationship building, we encourage you to apply for this exciting opportunity at careerzynith. Join us in our mission to deliver exceptional customer experiences and drive meaningful business growth through innovative marketing strategies.
We're committed to fostering an inclusive workplace where diversity of thought and background is celebrated. careerzynith is an equal opportunity employer, making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Take the next step in your marketing career with careerzynith—where your strategic thinking can transform customer relationships and drive business success. Apply today and become part of a team that's redefining excellence in customer marketing.